Myanmar Toilet Paper Market 2025

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Myanmar’s toilet paper market is expected to maintain steady growth over the forecast period, driven primarily by population expansion and urbanization. While demand for toilet paper remains relatively underdeveloped, increasing household adoption and rising interest from small businesses are expected to contribute to its gradual expansion. As more consumers gain exposure to modern retail channels and disposable hygiene products, usage is likely to become more commonplace, particularly in urban centers where changing lifestyles and higher disposable incomes are reshaping consumption habits.

Unlike in some neighboring markets, there are no strong religious or cultural restrictions against the use of disposable paper products in Myanmar. However, traditional hygiene practices remain a significant factor limiting toilet paper penetration. Given the country’s consistently high temperatures throughout the year, many people prefer washing with water over dry cleaning methods. For a large segment of the population, particularly in rural areas, dry toilet hygiene is perceived as insufficient, reinforcing water as the primary method of cleansing. Nonetheless, toilet paper is increasingly being used alongside water, particularly for drying purposes, rather than as a primary cleaning tool. This dual-use approach has contributed to a gradual rise in adoption, particularly as retail availability expands beyond modern trade channels.

Infrastructure challenges remain a major limiting factor for the broader adoption of toilet paper. A significant portion of Myanmar’s population lacks access to indoor plumbing, with rural communities primarily relying on public wells or, in some cases, natural water sources such as rivers. In urban areas, particularly in low-income settlements and informal housing, residents often depend on surface water or bottled water when financially viable. Communal washing areas are a common feature in densely populated, lower-income neighborhoods, serving as multipurpose spaces for bathing, laundry, and dishwashing. Approximately two-thirds of households have access to a personal toilet, but the majority are squat toilets located outside the home. Only 10% of households had flush toilets, though this figure is gradually rising, indicating a slow but steady shift toward more modern sanitation infrastructure.

Toilet paper’s growth trajectory in Myanmar will likely hinge on continued urbanization, rising income levels, and improvements in sanitation infrastructure. However, given the deep-rooted preference for water-based hygiene and limited plumbing access, manufacturers may need to position toilet paper as a complementary product rather than a replacement for traditional practices. Affordability, accessibility, and targeted consumer education will be critical in shaping long-term adoption trends.

This report presents a detailed analysis of the Myanmar toilet paper market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across type and distribution channel.

Market Segmentation

The Myanmar toilet paper market is structured as follows:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The toilet paper market in the Myanmar is segmented by type and distribution channel. By type, it includes at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Myanmar toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Myanmar toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Myanmar toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Myanmar toilet paper market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Myanmar Toilet Paper Market – Type Analysis
Myanmar Toilet Paper Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Myanmar Toilet Paper Market 2020-2030
Chart Myanmar Toilet Paper Market, Net Growth, 2020-2030
Chart Myanmar Toilet Paper Market, Growth Rates, 2020-2030
Table Myanmar Toilet Paper Market by Type, 2020-2030
Chart Myanmar Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Toilet Paper Market by Type, 2020-2030
Table Myanmar Toilet Paper Market by Distribution Channel, 2020-2030
Chart Myanmar Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Myanmar Toilet Paper Market by Distribution Channel, 2020-2030
Table Myanmar – Population (Millions) and Forecast
Table Myanmar – Consumer Price Index (CPI) and Forecast
Table Myanmar – Gross Domestic Product and Forecast
Table Myanmar Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Myanmar Toilet Paper Market: Consumption per Capita (Population)

Product Type

Industry Statistics
Region

Asia Pacific
Published Date

2025
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