Latin America Toilet Paper Market 2025

The Latin America toilet paper market is poised for steady growth, with an expected increase of USD 4.2 billion, reflecting a CAGR of approximately 5.8% from 2025 to 2030. The Latin America Toilet Paper market is primarily driven by rising disposable incomes and urbanization across the region. As countries such as Brazil, Mexico, and Argentina experience improved economic conditions, more consumers are adopting modern hygiene practices, including the regular use of toilet paper. This shift is especially evident in urban areas, where the middle class is expanding, driving demand for both affordable and premium toilet paper products as households prioritize convenience and cleanliness.

Another key driver is the growing focus on hygiene and sanitation, which has been significantly amplified by the COVID-19 pandemic. Public health campaigns and heightened consumer awareness of personal and household hygiene have led to sustained demand for essential products like toilet paper. This trend has broadened market penetration, particularly in regions where traditional practices previously dominated, fostering a long-term shift in consumer preferences.

Additionally, the rise of modern retail channels and e-commerce is playing a crucial role in expanding access to toilet paper products across Latin America. As supermarkets, hypermarkets, and online platforms become more widespread, consumers are benefiting from increased product availability and competitive pricing. This expansion of distribution networks is fueling market growth and intensifying competition among local and international brands.

The report provides a comprehensive analysis of the Latin America toilet paper market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across type, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the Latin America toilet paper market:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others

The Latin America toilet paper market is segmented by type, distribution channel and country. By type, the market is categorized into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, e-commerce, and others. Geographically, the market encompasses Argentina, Brazil, Chile, Colombia, Mexico, and others.

Competitive Landscape

The Latin America toilet paper market is marked by intense competition, featuring leading companies such as Suzano Papel e Celulose S.A., Papelera Vinto S.R.L., Papelera San Andres de Giles S.A., Papelera Samseng S.A., Papelera Reyes S.A.C., Papelera Internacional S.A., Mili S/A, Manikraft Guaianazes Industria de Celulose e Papel Ltda., Kruger Inc., Kimberly-Clark Corporation, Essity AB, Empresas CMPC S.A. (Softys S.A.), Damapel Industria Comercio e Distribuicao de Papeis Ltda, Daio Paper Corporation, Copelme S.A., Copapa – Cia Paduana de Papeis, Cia Canoinhas de Papel, Celulosa Campana S.A. and Braswell Papel e Celulose Ltda.

This report delivers an in-depth examination of leading companies in the toilet paper sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Latin America toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Latin America toilet paper market: type, distribution channel and country.
Gain deep insights into the dynamics of the Latin America toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Toilet Paper Market – Type Analysis
Latin America Toilet Paper Market – Distribution Channel Analysis
Latin America Toilet Paper Market – Country Analysis
Company Shares Analysis
Suzano Papel e Celulose S.A.
Papelera Vinto S.R.L.
Papelera San Andres de Giles S.A.
Papelera Samseng S.A.
Papelera Reyes S.A.C.
Papelera Internacional S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kruger Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Latin America Toilet Paper Market 2020-2030
Chart Latin America Toilet Paper Market, Net Growth, 2020-2030
Chart Latin America Toilet Paper Market, Growth Rates, 2020-2030
Table Latin America Toilet Paper Market by Type, 2020-2030
Chart Latin America Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toilet Paper Market by Type, 2020-2030
Table Latin America Toilet Paper Market by Distribution Channel, 2020-2030
Chart Latin America Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toilet Paper Market by Distribution Channel, 2020-2030
Table Latin America Toilet Paper Market by Country, 2020-2030
Chart Latin America Toilet Paper Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Toilet Paper Market by Country, 2020-2030
Table Latin America Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Latin America Toilet Paper Market, by Companies, 2024
Table Latin America Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Latin America Toilet Paper Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Latin America Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Suzano Papel e Celulose S.A.
Papelera Vinto S.R.L.
Papelera San Andres de Giles S.A.
Papelera Samseng S.A.
Papelera Reyes S.A.C.
Papelera Internacional S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kruger Inc.
Kimberly-Clark Corporation
Essity AB
Empresas CMPC S.A. (Softys S.A.)
Damapel Industria Comercio e Distribuicao de Papeis Ltda
Daio Paper Corporation
Copelme S.A.
Copapa – Cia Paduana de Papeis
Cia Canoinhas de Papel
Celulosa Campana S.A.
Braswell Papel e Celulose Ltda