Kenya Toilet Paper Market 2025

Report Code: HC22128K Industry: Tissue and Hygiene Tags: Kenya, Toilet Paper

Kenya’s toilet paper market recorded significant sales growth in 2024, fueled by rapid urbanization, rising hygiene awareness, and shifting consumer preferences away from traditional alternatives. Small local grocery stores remained the dominant distribution channel, reflecting entrenched purchasing habits. At the same time, e-commerce expanded its market presence, supported by Kenya’s swift digital adoption, which enhanced accessibility for urban consumers and broadened product availability.

Looking ahead, demand is expected to maintain an upward trajectory, driven by the sustained expansion of Kenya’s tourism sector, which has been identified as a strategic pillar of economic growth. The sector’s continued development and rising visitor inflows are set to reinforce toilet paper consumption, underpinning long-term market expansion.

The report delivers a comprehensive dataset on the Kenya toilet paper market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by type and distribution channel.

Market Segmentation

The Kenya toilet paper market is categorized into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: supermarkets and hypermarkets, small grocery stores, e-commerce, others

The toilet paper market in Kenya is segmented across type and distribution channel. By type, it includes at-home, and away from home (AFH). Distribution channel categories include supermarkets and hypermarkets, small grocery stores, e-commerce, and others.

Competitive Landscape

Prominent companies operating within the market comprise Tissue Kenya Limited, Royal Converters Limited, Kimberly-Clark Corporation, Jubilee Tissue Industries Limited, Essity AB, Chandaria Industries Limited and African Cotton Industries Ltd. This comprehensive report analyzes the performance of leading companies in the toilet paper sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Kenya toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Toilet Paper Market – Type Analysis
Kenya Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Tissue Kenya Limited
Royal Converters Limited
Kimberly-Clark Corporation
Jubilee Tissue Industries Limited
Essity AB
Chandaria Industries Limited
African Cotton Industries Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Toilet Paper Market 2020-2030
Chart Kenya Toilet Paper Market, Net Growth, 2020-2030
Chart Kenya Toilet Paper Market, Growth Rates, 2020-2030
Table Kenya Toilet Paper Market by Type, 2020-2030
Chart Kenya Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toilet Paper Market by Type, 2020-2030
Table Kenya Toilet Paper Market by Distribution Channel, 2020-2030
Chart Kenya Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Toilet Paper Market by Distribution Channel, 2020-2030
Table Kenya Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Kenya Toilet Paper Market, by Companies, 2024
Table Kenya Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Kenya Toilet Paper Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Kenya Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Tissue Kenya Limited
Royal Converters Limited
Kimberly-Clark Corporation
Jubilee Tissue Industries Limited
Essity AB
Chandaria Industries Limited
African Cotton Industries Ltd.

$425.00

What's Inside?

→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet

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