Kenya Tea Market 2024

Description

Projections for the Kenya tea market suggest a promising growth trajectory, with an anticipated rise of USD 177.1 million and a compound annual growth rate (CAGR) nearing 7.6% over the next five years. Kenya’s tea market benefits from its position as a leading global tea producer, with robust domestic consumption of black and specialty teas. Growing health awareness is spurring interest in green and herbal teas. Local innovation in tea blends caters to urban and export markets alike.

This report presents a detailed overview of the Kenya tea industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging and distribution channel. This detailed analysis supports the identification of growth opportunities within the tea industry.

Market Segmentation

The Kenya tea market is structured as follows:
Product type: black tea, fruit & herbal tea, green tea, others
Packaging: flexible packaging, paper containers, others (glass, metal, etc.)
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, foodservice channels, e-commerce, others

The Kenya tea market is segmented by product type, packaging and distribution channel. By product type, the market features black tea, fruit & herbal tea, green tea, and others. Packaging segments are divided into flexible packaging, paper containers, and others (glass, metal, etc.). Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, foodservice channels, e-commerce, and others.

Competitive Landscape

Prominent players in the tea market include Kenya Tea Development Agency Ltd, Karirana Estates Limited, Gold Crown Beverages (K) Ltd., Sasini Tea & Coffee Ltd., Melvin Marsh International Ltd., Pure Health Products Ltd. and Lipton Teas and Infusions. The report provides a detailed assessment of prominent companies within the tea market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya tea market.
Gain in-depth analysis and forecasts for the key segments of the Kenya tea market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya tea market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Tea Market – Product Type Analysis
Kenya Tea Market – Packaging Analysis
Kenya Tea Market – Distribution Channel Analysis
Key Players and Market Share
– Kenya Tea Development Agency Ltd
– Karirana Estates Limited
– Gold Crown Beverages (K) Ltd.
– Sasini Tea & Coffee Ltd.
– Melvin Marsh International Ltd.
– Pure Health Products Ltd.
– Lipton Teas and Infusions
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Kenya Tea Market 2019-2029
Chart Kenya Tea Market, Net Growth, 2019-2029
Chart Kenya Tea Market, Growth Rates, 2019-2029
Table Kenya Tea Market by Product Type, 2019-2029
Chart Kenya Tea Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Tea Market by Product Type, 2019-2029
Table Kenya Tea Market by Packaging, 2019-2029
Chart Kenya Tea Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Kenya Tea Market by Packaging, 2019-2029
Table Kenya Tea Market by Distribution Channel, 2019-2029
Chart Kenya Tea Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Tea Market by Distribution Channel, 2019-2029
Table Kenya Tea Market Share (%), by Companies, 2019-2023
Chart Kenya Tea Market, by Companies, 2023
Table Kenya Tea Market Share (%), by Brands, 2019-2023
Chart Kenya Tea Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Tea Market: Spend as a Proportion of GDP (%)
Table Kenya Tea Market: Consumption per Capita (Population)

Companies Mentioned

Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.
Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Pure Health Products Ltd.
Lipton Teas and Infusions