Kenya Tea Market 2025

The Kenya tea market is expected to experience robust growth, with a projected increase of USD 177.1 million and a CAGR of approximately 7.6% throughout the forecast period. Kenya’s tea market benefits from its position as a leading global tea producer, with robust domestic consumption of black and specialty teas. Growing health awareness is spurring interest in green and herbal teas. Local innovation in tea blends caters to urban and export markets alike.

This report delivers a deep dive into the Kenya tea market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Kenya tea market is outlined below:
Product type: black tea, fruit & herbal tea, green tea, others
Packaging: flexible packaging, paper containers, others (glass, metal, etc.)
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, foodservice channels, e-commerce, others

The segmentation of the Kenya tea market product type, packaging and distribution channel. By product type, it includes black tea, fruit & herbal tea, green tea, and others. Packaging segments encompass flexible packaging, paper containers, and others (glass, metal, etc.). Distribution channel segmentation includes convenience stores, forecourt, supermarkets and hypermarkets, grocery stores, foodservice channels, e-commerce, and others.

Competitive Landscape

Prominent companies operating within the market comprise Kenya Tea Development Agency Ltd, Karirana Estates Limited, Gold Crown Beverages (K) Ltd., Sasini Tea & Coffee Ltd., Melvin Marsh International Ltd., Pure Health Products Ltd. and Lipton Teas and Infusions. This report presents an extensive analysis of major entities in the tea market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya tea market.
Gain in-depth analysis and forecasts for the key segments of the Kenya tea market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya tea market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya tea market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Tea Market – Product Type Analysis
Kenya Tea Market – Packaging Analysis
Kenya Tea Market – Distribution Channel Analysis
Company Shares Analysis
Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.
Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Pure Health Products Ltd.
Lipton Teas and Infusions
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Tea Market 2020-2030
Chart Kenya Tea Market, Net Growth, 2020-2030
Chart Kenya Tea Market, Growth Rates, 2020-2030
Table Kenya Tea Market by Product Type, 2020-2030
Chart Kenya Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Tea Market by Product Type, 2020-2030
Table Kenya Tea Market by Packaging, 2020-2030
Chart Kenya Tea Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Kenya Tea Market by Packaging, 2020-2030
Table Kenya Tea Market by Distribution Channel, 2020-2030
Chart Kenya Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Tea Market by Distribution Channel, 2020-2030
Table Kenya Tea Market Share (%), by Companies, 2020-2024
Chart Kenya Tea Market, by Companies, 2024
Table Kenya Tea Market Share (%), by Brands, 2020-2024
Chart Kenya Tea Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Tea Market: Spend as a Proportion of GDP (%)
Table Kenya Tea Market: Consumption per Capita (Population)

Companies Mentioned

Kenya Tea Development Agency Ltd
Karirana Estates Limited
Gold Crown Beverages (K) Ltd.
Sasini Tea & Coffee Ltd.
Melvin Marsh International Ltd.
Pure Health Products Ltd.
Lipton Teas and Infusions