Thailand Soft Drinks Market 2025

The market for soft drinks is set for moderate growth, with projections indicating an increase of USD 4.2 billion and a CAGR nearing 6.5% over the forecast period. Thailand’s soft drinks market is growing, driven by an increasingly affluent, urban population and rising disposable incomes. Carbonated soft drinks, bottled water, and fruit juices are the main drivers of market growth, with local and international brands benefiting from Thailand’s warm climate. Additionally, as health-consciousness rises among consumers, there is growing demand for low-sugar, sugar-free, and functional beverages, including energy drinks and herbal teas. The continued expansion of modern retail outlets and e-commerce is also enhancing consumer access to a broader variety of soft drinks.

This report provides a comprehensive analysis of the Thailand soft drinks market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, type, packaging and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Thailand soft drinks market is outlined below:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others

The soft drinks market in the Thailand is segmented by product type, type, packaging and distribution channel. By product type, the market features bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type segments are divided into regular, and low- and no-sugar soft drinks. Packaging segments cover flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The competitive landscape of the soft drinks market features leading companies such as AJE Group, Ajinomoto Co. Inc., Berli Jucker Public Company Limited (BJC), Boon Rawd Brewery Co. Ltd., Carabao Tawandang Co. Ltd. (CBD), Danone S.A., Doi Kham Food Products Company Limited, FoodStar Company Limited, General Beverage Co. Ltd., House Foods Corporation, Ichitan Group PCL, M. Water Co. Ltd., Malee Group Public Company Limited, Neptune Food & Beverage Co. Ltd., Nestle S.A., Osotspa Public Company Limited (OSP), PepsiCo Inc., Saha Pathanapibul PCL, Sappe Public Company Limited (SAPPE), T.C. Pharmaceutical Industries Co. Ltd., Thai Beverage Public Company Limited, The Coca-Cola Company, TIPCO FOODS PCL, Unilever PLC, Uni-President Enterprises Corporation and Yanhee Vitamin Water Co. Ltd.

This report presents an extensive analysis of major entities in the soft drinks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Thailand soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Thailand soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Soft Drinks Market – Product Type Analysis
Thailand Soft Drinks Market – Type Analysis
Thailand Soft Drinks Market – Packaging Analysis
Thailand Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
AJE Group
Ajinomoto Co., Inc.
Berli Jucker Public Company Limited (BJC)
Boon Rawd Brewery Co., Ltd.
Carabao Tawandang Co., Ltd. (CBD)
Danone S.A.
Doi Kham Food Products Company, Limited
FoodStar Company Limited
General Beverage Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Thailand Soft Drinks Market 2020-2030
Chart Thailand Soft Drinks Market, Net Growth, 2020-2030
Chart Thailand Soft Drinks Market, Growth Rates, 2020-2030
Table Thailand Soft Drinks Market by Product Type, 2020-2030
Chart Thailand Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Soft Drinks Market by Product Type, 2020-2030
Table Thailand Soft Drinks Market by Type, 2020-2030
Chart Thailand Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Soft Drinks Market by Type, 2020-2030
Table Thailand Soft Drinks Market by Packaging, 2020-2030
Chart Thailand Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Thailand Soft Drinks Market by Packaging, 2020-2030
Table Thailand Soft Drinks Market by Distribution Channel, 2020-2030
Chart Thailand Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Soft Drinks Market by Distribution Channel, 2020-2030
Table Thailand Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Thailand Soft Drinks Market, by Companies, 2024
Table Thailand Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Thailand Soft Drinks Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Thailand Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

AJE Group
Ajinomoto Co., Inc.
Berli Jucker Public Company Limited (BJC)
Boon Rawd Brewery Co., Ltd.
Carabao Tawandang Co., Ltd. (CBD)
Danone S.A.
Doi Kham Food Products Company, Limited
FoodStar Company Limited
General Beverage Co., Ltd.
House Foods Corporation
Ichitan Group PCL
M. Water Co., Ltd.
Malee Group Public Company Limited
Neptune Food & Beverage Co., Ltd.
Nestle S.A.
Osotspa Public Company Limited (OSP)
PepsiCo, Inc.
Saha Pathanapibul PCL
Sappe Public Company Limited (SAPPE)
T.C. Pharmaceutical Industries Co., Ltd.
Thai Beverage Public Company Limited
The Coca-Cola Company
TIPCO FOODS PCL
Unilever PLC
Uni-President Enterprises Corporation
Yanhee Vitamin Water Co., Ltd.