Tanzania Soft Drinks Market 2025

Forecasted to grow at a moderate pace, the Tanzania soft drinks market size is expected to reach USD 2,751.5 million by 2030, up from USD 1,587.5 million in 2024, resulting in a CAGR of 9.6%. Tanzania’s soft drinks market is expanding as urbanization and rising disposable incomes fuel increased demand for carbonated beverages, bottled water, and fruit juices. Health-consciousness is rising among consumers, which is pushing the demand for low-sugar, sugar-free, and functional beverages such as energy drinks and fortified waters. The expansion of modern retail outlets and e-commerce platforms is also improving access to a wider range of beverage options, contributing to the overall growth of the market.

This report delivers a comprehensive analysis and forward-looking perspective on the Tanzania soft drinks market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, type, packaging and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Tanzania soft drinks market is classified into the following segments:
Product type: bottled water, carbonated soft drinks, concentrates, juices, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others

The Tanzania market for soft drinks is divided based on product type, type, packaging and distribution channel. By product type, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, and energy drinks. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments comprise flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The Tanzania soft drinks market remains highly competitive, with major players including Aqua Cool Ltd., Bakhresa Group, Bonite Bottlers Limited, Dew Drop Drinks Co. Ltd., Excel Chemicals Limited, KEVIAN KENYA LTD., MeTL Group, Motisun Group Ltd. (Sayona Drinks Ltd), PepsiCo Inc., Sayona Drinks Ltd., Super Meals Limited, The Coca-Cola Company, Unilever PLC and WATERCOM (T) LIMITED.

This analysis offers a comprehensive overview of the main players in the soft drinks market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tanzania soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Tanzania soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tanzania Soft Drinks Market – Product Type Analysis
Tanzania Soft Drinks Market – Type Analysis
Tanzania Soft Drinks Market – Packaging Analysis
Tanzania Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Aqua Cool Ltd.
Bakhresa Group
Bonite Bottlers Limited
Dew Drop Drinks Co., Ltd.
Excel Chemicals Limited
KEVIAN KENYA LTD.
MeTL Group
Motisun Group Ltd. (Sayona Drinks Ltd)
PepsiCo, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tanzania Soft Drinks Market 2020-2030
Chart Tanzania Soft Drinks Market, Net Growth, 2020-2030
Chart Tanzania Soft Drinks Market, Growth Rates, 2020-2030
Table Tanzania Soft Drinks Market by Product Type, 2020-2030
Chart Tanzania Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Product Type, 2020-2030
Table Tanzania Soft Drinks Market by Type, 2020-2030
Chart Tanzania Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Type, 2020-2030
Table Tanzania Soft Drinks Market by Packaging, 2020-2030
Chart Tanzania Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Packaging, 2020-2030
Table Tanzania Soft Drinks Market by Distribution Channel, 2020-2030
Chart Tanzania Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Distribution Channel, 2020-2030
Table Tanzania Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Tanzania Soft Drinks Market, by Companies, 2024
Table Tanzania Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Tanzania Soft Drinks Market, by Brands, 2024
Table Tanzania – Population (Millions) and Forecast
Table Tanzania – Consumer Price Index (CPI) and Forecast
Table Tanzania – Gross Domestic Product and Forecast
Table Tanzania Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Tanzania Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Aqua Cool Ltd.
Bakhresa Group
Bonite Bottlers Limited
Dew Drop Drinks Co., Ltd.
Excel Chemicals Limited
KEVIAN KENYA LTD.
MeTL Group
Motisun Group Ltd. (Sayona Drinks Ltd)
PepsiCo, Inc.
Sayona Drinks Ltd.
Super Meals Limited
The Coca-Cola Company
Unilever PLC
WATERCOM (T) LIMITED