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Sweden’s soft drinks market is set for steady expansion, with value projected to rise by USD 1.3 billion between 2025 and 2030, reflecting a compound annual growth rate of around 4%. The trajectory underscores the interplay between shifting consumption patterns, economic headwinds, and the persistent redefinition of health-driven preferences across categories.
Easing inflation has stabilized consumer purchasing power, supporting a rebound in volumes after several years of restrained spending. Even so, lingering uncertainty has heightened price sensitivity, with budget-conscious households increasingly turning to discount retailers. These outlets have gained prominence as shoppers prioritize value, a trend that has begun to reshape retail competition by placing greater emphasis on affordability without compromising variety.
Health considerations continue to exert strong influence on the category. Concerns about sugar intake, tied to broader wellness trends and public health campaigns, are fueling demand for low-sugar and sugar-free options. The shift is not merely cyclical but structural, as consumers show sustained preference for products positioned around natural ingredients, functional benefits, and reduced-calorie formulations. This has given manufacturers an incentive to expand portfolios with reformulated variants and new launches that align with these expectations, ensuring that innovation remains tightly linked to health-conscious consumption.
The recovery of the foodservice sector has also provided renewed momentum. While elevated prices have tempered consumer enthusiasm for discretionary dining, affordable formats such as quick-service restaurants are thriving. At the same time, the depreciation of the Swedish krona has encouraged inbound tourism, adding incremental demand across on-trade channels. This convergence of domestic affordability-driven consumption and international tourism has created a supportive backdrop for soft drinks sales outside the retail segment.
Together, these forces suggest a market where affordability and health remain the twin anchors of demand. With consumers balancing cautious spending against a willingness to pay for products aligned with lifestyle and wellness goals, the Swedish soft drinks industry is positioned for measured but resilient growth through the end of the decade.
Focused on delivering actionable insights, this report explores the Sweden soft drinks market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, type, packaging and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
The following outlines the segmentation of the Sweden soft drinks market:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
The segmentation of the Sweden soft drinks market product type, type, packaging and distribution channel. By product type, the market features bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type segments encompass regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.
Prominent companies operating within the market comprise Capri Sun Group Holding AG, Carlsberg A/S, Celsius Holdings Inc., Danone S.A., First Class Brands of Sweden AB, Glockengold Fruchtsaft GmbH, Hermann Pfanner Getranke GmbH, Kalasforetaget Saljprofilen AB, Karl Fazer Oy Ab, Kiviks Musteri AB, Lactalis South Africa (Pty) Ltd., Latitude 65 AB, Loviseberg Presseri AB, Monster Beverage Corporation, Njie Foods AB, Orkla ASA, PepsiCo Inc., Red Bull GmbH, Spendrups Bryggeri AB, Suntory Holdings Limited, The Coca-Cola Company, The Eckes-Granini Group GmbH, Tropicana Brands Group Inc. and Vitamin Well AB.
This report delivers an in-depth examination of leading companies in the soft drinks sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Obtain precise statistical data and forecasts for the Sweden soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Sweden soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Soft Drinks Market – Product Type Analysis
Sweden Soft Drinks Market – Type Analysis
Sweden Soft Drinks Market – Packaging Analysis
Sweden Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Capri Sun Group Holding AG
Carlsberg A/S
Celsius Holdings, Inc.
Danone S.A.
First Class Brands of Sweden AB
Glockengold Fruchtsaft GmbH
Hermann Pfanner Getranke GmbH
Kalasforetaget Saljprofilen AB
Karl Fazer Oy Ab
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sweden Soft Drinks Market 2020-2030
Chart Sweden Soft Drinks Market, Net Growth, 2020-2030
Chart Sweden Soft Drinks Market, Growth Rates, 2020-2030
Table Sweden Soft Drinks Market by Product Type, 2020-2030
Chart Sweden Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Soft Drinks Market by Product Type, 2020-2030
Table Sweden Soft Drinks Market by Type, 2020-2030
Chart Sweden Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Soft Drinks Market by Type, 2020-2030
Table Sweden Soft Drinks Market by Packaging, 2020-2030
Chart Sweden Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Sweden Soft Drinks Market by Packaging, 2020-2030
Table Sweden Soft Drinks Market by Distribution Channel, 2020-2030
Chart Sweden Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Soft Drinks Market by Distribution Channel, 2020-2030
Table Sweden Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Sweden Soft Drinks Market, by Companies, 2024
Table Sweden Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Sweden Soft Drinks Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Sweden Soft Drinks Market: Consumption per Capita (Population)
Capri Sun Group Holding AG
Carlsberg A/S
Celsius Holdings, Inc.
Danone S.A.
First Class Brands of Sweden AB
Glockengold Fruchtsaft GmbH
Hermann Pfanner Getranke GmbH
Kalasforetaget Saljprofilen AB
Karl Fazer Oy Ab
Kiviks Musteri AB
Lactalis South Africa (Pty) Ltd.
Latitude 65 AB
Loviseberg Presseri AB
Monster Beverage Corporation
Njie Foods AB
Orkla ASA
PepsiCo, Inc.
Red Bull GmbH
Spendrups Bryggeri AB
Suntory Holdings Limited
The Coca-Cola Company
The Eckes-Granini Group GmbH
Tropicana Brands Group, Inc.
Vitamin Well AB
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
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