Kenya Soft Drinks Market 2025

Anticipated to grow steadily, the Kenya soft drinks market is expected to rise from USD 1,684.9 million in 2024 to USD 2,614.9 million by 2030, with a CAGR of 7.6% throughout the forecast period. Kenya’s soft drinks market is expanding due to rapid urbanization and rising disposable incomes. The demand for carbonated drinks, bottled water, and fruit juices is on the rise, particularly in urban areas. Additionally, there is an emerging trend toward healthier beverages, with consumers seeking low-sugar, sugar-free, and functional drinks, such as energy drinks and fortified waters. The growth of modern retail outlets and e-commerce platforms is also making a wider variety of soft drinks more accessible, contributing to the market’s expansion.

Providing a holistic view of the Kenya soft drinks market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, type, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Kenya soft drinks market is structured as follows:
Product type: bottled water, carbonated soft drinks, concentrates, juices, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others

In Kenya, the soft drinks market is segmented by product type, type, packaging and distribution channel. By product type, the market features bottled water, carbonated soft drinks, concentrates, juices, and energy drinks. Type segments encompass regular, and low- and no-sugar soft drinks. Packaging segments consist of flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

Major participants in the soft drinks market comprise Aquamist Ltd., Excel Chemicals Limited, Fresh Del Monte Produce Inc., Grange Park Water Limited, Highland Spring Limited, Highlands Mineral Water Co. Ltd., Jetlak Foods Ltd., KEVIAN KENYA LTD., PepsiCo Inc., Sameer Agriculture and Livestock Limited, The Coca-Cola Company and The Good Water Company Ltd. (Quest).

The report provides a detailed assessment of prominent companies within the soft drinks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Soft Drinks Market – Product Type Analysis
Kenya Soft Drinks Market – Type Analysis
Kenya Soft Drinks Market – Packaging Analysis
Kenya Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Aquamist Ltd.
Excel Chemicals Limited
Fresh Del Monte Produce, Inc.
Grange Park Water Limited
Highland Spring Limited
Highlands Mineral Water Co. Ltd.
Jetlak Foods Ltd.
KEVIAN KENYA LTD.
PepsiCo, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Soft Drinks Market 2020-2030
Chart Kenya Soft Drinks Market, Net Growth, 2020-2030
Chart Kenya Soft Drinks Market, Growth Rates, 2020-2030
Table Kenya Soft Drinks Market by Product Type, 2020-2030
Chart Kenya Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Product Type, 2020-2030
Table Kenya Soft Drinks Market by Type, 2020-2030
Chart Kenya Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Type, 2020-2030
Table Kenya Soft Drinks Market by Packaging, 2020-2030
Chart Kenya Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Packaging, 2020-2030
Table Kenya Soft Drinks Market by Distribution Channel, 2020-2030
Chart Kenya Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Soft Drinks Market by Distribution Channel, 2020-2030
Table Kenya Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Kenya Soft Drinks Market, by Companies, 2024
Table Kenya Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Kenya Soft Drinks Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Kenya Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

Aquamist Ltd.
Excel Chemicals Limited
Fresh Del Monte Produce, Inc.
Grange Park Water Limited
Highland Spring Limited
Highlands Mineral Water Co. Ltd.
Jetlak Foods Ltd.
KEVIAN KENYA LTD.
PepsiCo, Inc.
Sameer Agriculture and Livestock Limited
The Coca-Cola Company
The Good Water Company Ltd. (Quest)