Morocco Snacks Market 2025

The Moroccan snacks market is projected to expand to USD 2,494.1 million by 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.

Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.

Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.

This report provides a strategic analysis of the Morocco snacks market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Morocco snacks market is categorized into the following segments:
Product type: confectionery, ice cream and frozen dessert, savoury snacks, snack bars, sweet biscuits
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, others

In Morocco, the snacks market is segmented by product type and distribution channel. By product type, it includes confectionery, ice cream and frozen dessert, savoury snacks, snack bars, and sweet biscuits. Distribution channel segmentation comprises forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, and others.

Competitive Landscape

Prominent players in the snacks market include Unilever PLC, The Hershey Company, Pladis Foods Limited, Perfetti Van Melle Group, PepsiCo Inc., Pastor S.A., Pandurata Alimentos Ltda, Nestle S.A., Mondelez International Inc., Mobigen Holding, Michoc S.A., Mars Incorporated, Maghreb Industries S.A., Lorenz Snackworld GmbH, Loacker S.p.A., Leader Foods Maroc S.A., Hellema Hallum B.V., Haribo GmbH & Company KG, Grupo Bimbo S.A.B. de C.V., groupe Holmarcom, Groupe Anouar Invest, Grefusa S.L., Glaces Yasmina, General Mills Inc., Ferrero International S.A., EMSA Ebbo Maroc S.A., Confiserie Trefin N.V., Confiserie Palmyra, Compagnie Cherifienne de Chocolaterie (Aiguebelle) and Chocoladefabriken Lindt & Sprungli AG.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Snacks Market – Product Type Analysis
Morocco Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Hershey Company
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A.
Mondelez International Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Net Growth, 2020-2030
Chart Morocco Snacks Market, Growth Rates, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), by Companies, 2020-2024
Chart Morocco Snacks Market, by Companies, 2024
Table Morocco Snacks Market Share (%), by Brands, 2020-2024
Chart Morocco Snacks Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Snacks Market: Spend as a Proportion of GDP (%)
Table Morocco Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Hershey Company
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
Pastor S.A.
Pandurata Alimentos Ltda
Nestle S.A.
Mondelez International Inc.
Mobigen Holding
Michoc S.A.
Mars, Incorporated
Maghreb Industries S.A.
Lorenz Snackworld GmbH
Loacker S.p.A.
Leader Foods Maroc, S.A.
Hellema Hallum B.V.
Haribo GmbH & Company KG
Grupo Bimbo, S.A.B. de C.V.
groupe Holmarcom
Groupe Anouar Invest
Grefusa, S.L.
Glaces Yasmina
General Mills, Inc.
Ferrero International S.A.
EMSA Ebbo Maroc S.A.
Confiserie Trefin N.V.
Confiserie Palmyra
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Chocoladefabriken Lindt & Sprungli AG