Kenya Snacks Market 2025

Forecasts highlight a favorable growth outlook for the Kenya snacks market, with a projected increase of USD 196.9 million and a CAGR close to 7.4% through 2030. Kenya’s snacks market is flourishing due to a rapidly urbanizing population and the rise of a young, middle-class demographic. As Kenyan consumers, particularly in Nairobi, adopt busier lifestyles, the demand for on-the-go snacks such as chips, biscuits, and packaged nuts is rising. Additionally, health trends are beginning to influence consumer choices, with a shift toward healthier snack options like high-protein or low-calorie products. The increasing availability of both local and international snack brands is further boosting the market by providing more diverse snack options for consumers.

Providing a strategic perspective on the Kenya snacks market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Kenya snacks market is classified into the following segments:
Product type: confectionery, ice cream and frozen dessert, savoury snacks, sweet biscuits
Distribution channel: forecourt, supermarkets and hypermarkets, grocery stores, bars and HoReCa, e-commerce, others

The snacks market in Kenya is segmented across product type and distribution channel. The market is classified by product type into confectionery, ice cream and frozen dessert, savoury snacks, and sweet biscuits. Distribution channel segmentation comprises forecourt, supermarkets and hypermarkets, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Leading companies in the snacks market include Trufoods Ltd., The Hershey Company, Sameer Agriculture and Livestock Limited, RAZCO Limited, Propack Kenya Ltd., Pladis Foods Limited, Perfetti Van Melle Group, Patco Co. Ltd., Norda Industries Limited, Nestle S.A., Mzuri Sweets Ltd., Mondelez International Inc., Mjengo Ltd., Mars Incorporated, Manji Foods Industries Ltd., Lotte Corporation, Kenya Sweets Limited, Kenya Nut Co. Ltd., Kenafric Industries Limited, Kellanova, IFFCO Group, Golden Biscuits (1985) Ltd., Glacier Products Ltd., Galaiya Food Industries, Ferrero International S.A., Equatorial Nut Processors, Deepa Industries Ltd, Crystal Creamery Inc., Chirag Kenya Ltd. and Britannia Industries Ltd.

This analysis offers a comprehensive overview of the main players in the snacks market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya snacks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Snacks Market – Product Type Analysis
Kenya Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Trufoods Ltd.
The Hershey Company
Sameer Agriculture and Livestock Limited
RAZCO Limited
Propack Kenya Ltd.
Pladis Foods Limited
Perfetti Van Melle Group
Patco Co., Ltd.
Norda Industries Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Snacks Market 2020-2030
Chart Kenya Snacks Market, Net Growth, 2020-2030
Chart Kenya Snacks Market, Growth Rates, 2020-2030
Table Kenya Snacks Market by Product Type, 2020-2030
Chart Kenya Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Snacks Market by Product Type, 2020-2030
Table Kenya Snacks Market by Distribution Channel, 2020-2030
Chart Kenya Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Snacks Market by Distribution Channel, 2020-2030
Table Kenya Snacks Market Share (%), by Companies, 2020-2024
Chart Kenya Snacks Market, by Companies, 2024
Table Kenya Snacks Market Share (%), by Brands, 2020-2024
Chart Kenya Snacks Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Snacks Market: Spend as a Proportion of GDP (%)
Table Kenya Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Trufoods Ltd.
The Hershey Company
Sameer Agriculture and Livestock Limited
RAZCO Limited
Propack Kenya Ltd.
Pladis Foods Limited
Perfetti Van Melle Group
Patco Co., Ltd.
Norda Industries Limited
Nestle S.A.
Mzuri Sweets Ltd.
Mondelez International Inc.
Mjengo Ltd.
Mars, Incorporated
Manji Foods Industries Ltd.
Lotte Corporation
Kenya Sweets Limited
Kenya Nut Co., Ltd.
Kenafric Industries Limited
Kellanova
IFFCO Group
Golden Biscuits (1985) Ltd.
Glacier Products Ltd.
Galaiya Food Industries
Ferrero International S.A.
Equatorial Nut Processors
Deepa Industries Ltd
Crystal Creamery, Inc.
Chirag Kenya Ltd.
Britannia Industries Ltd.