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The skin care products market in Nigeria is anticipated to increase by USD 615.5 million till 2029 at an average annual growth of 17.5 percent as per the latest market estimates. Awareness and education about skincare are on the rise, with consumers becoming more knowledgeable about the importance of skin health and the benefits of various products. This is further reinforced by educational campaigns from brands and healthcare providers. Social media and celebrity endorsements are also shaping consumer preferences, with local and international influencers driving demand for specific skincare brands and products.
The report provides a comprehensive analysis of the Nigeria skin care products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, price range, key pack material, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the skin care products sector.
The segmentation of the skin care products market in Nigeria is outlined below:
Product: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, others (make-up removers, skincare sets)
Price range: prestige product, mass product
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The Nigeria skin care products market is segmented on the basis of product, price range, key pack material, and distribution channel. By product, the skin care products market in Nigeria has been segmented into body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, and others (make-up removers, skincare sets). Based upon price range, the skin care products market in Nigeria is categorized into prestige product, and mass product. On the basis of key pack material, the skin care products market in Nigeria has been segmented into flexible packaging, glass, metal, paper & board, and rigid plastics. By distribution channel, the skin care products market in Nigeria has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
The Nigeria skin care products market is highly competitive. Top players covered in Nigeria Skin Care Products Market Study are Unilever PLC, Beiersdorf AG, Kao Corporation, Kenvue Inc., LABO DERMA SAS, Clear Essence Cosmetics USA Inc., PZ Cussons Plc, The Procter & Gamble Company (P&G), Oriflame Cosmetics S.A., Jabones Pardo S.A., Dream Cosmetics Sarl, Mary Kay Inc., L’Oreal S.A., Victoria Albi International Inc., Parfums de Coeur Ltd., Davion Inc., S. C. Johnson & Son Inc., Galderma S.A., QEI Laboratoire Pharmaplus, Karo Healthcare AB, Drugfield Pharmaceuticals Limited, Forever Living Products International Inc., Godrej Group, Drammock International Ltd, Natura & Co, Clarins SA, The Estee Lauder Companies Inc., Dynamix International Limited.
The report offers a comprehensive review of the Nigeria skin care products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Obtain precise statistical data and forecasts for the Nigeria skin care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria skin care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria skin care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria skin care products market – product analysis
Nigeria skin care products market – price range analysis
Nigeria skin care products market – key pack material analysis
Nigeria skin care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– Beiersdorf AG
– Kao Corporation
– Kenvue Inc.
– LABO DERMA, SAS
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Nigeria skin care products market 2019-2029
Chart Nigeria skin care products market, net growth, 2019-2029
Chart Nigeria skin care products market, growth rates, 2019-2029
Table Nigeria skin care products market by product, 2019-2029
Chart Nigeria skin care products market by product, CAGR historic and forecast, 2019-2029
Chart Nigeria skin care products market by product, 2019-2029
Table Nigeria skin care products market by price range, 2019-2029
Chart Nigeria skin care products market by price range, CAGR historic and forecast, 2019-2029
Chart Nigeria skin care products market by price range, 2019-2029
Table Nigeria skin care products market by key pack material, 2019-2029
Chart Nigeria skin care products market by key pack material, CAGR historic and forecast, 2019-2029
Chart Nigeria skin care products market by key pack material, 2019-2029
Table Nigeria skin care products market by distribution channel, 2019-2029
Chart Nigeria skin care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria skin care products market by distribution channel, 2019-2029
Table Nigeria skin care products market share (%), by companies, 2019-2023
Chart Nigeria skin care products market, by companies, 2023
Table Nigeria skin care products market share (%), by brands, 2019-2023
Chart Nigeria skin care products market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria skin care products market: spend as a proportion of GDP (%)
Table Nigeria skin care products market: consumption per capita (population)
Product Type | Industry Statistics |
---|---|
Region | Middle East and Africa |
Published Date | 2024 |
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