Morocco Savory Snacks Market 2025

Morocco’s savory snacks market is poised for continued expansion, with both retail volume and value expected to rise over the forecast period. However, value growth is set to outpace volume growth, driven by persistent price inflation and a growing appetite for premium snack options. As purchasing power remains constrained, consumers are expected to gravitate toward smaller pack sizes, which, despite appearing more budget-friendly, carry a higher price per unit. Market segmentation is becoming increasingly pronounced, with affordable potato chips and puffed snacks primarily catering to children, while premium global brands target adult consumers.

The health-conscious consumer shift is expected to play an increasingly significant role in shaping Morocco’s savory snacks landscape. Rising awareness of nutrition is driving demand for healthier alternatives, with nuts and other better-for-you options gaining traction. Yet, the prevalence of unpackaged nuts continues to hinder the growth of branded products in this category. In response to evolving preferences, manufacturers are focusing on innovation, introducing reduced-fat, gluten-free, and low-salt variations, particularly within the chips segment. The latter half of the review period saw the emergence of healthier snack alternatives, and this momentum is likely to accelerate as players strive to align with consumer expectations without compromising on taste or indulgence. As Morocco’s savory snacks sector navigates a complex interplay of inflationary pressures and evolving consumer behavior, success will hinge on the ability to strike a balance between affordability, premiumization, and health-focused product innovation.

This report provides a comprehensive analysis of the Morocco savory snacks market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging material and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Morocco savory snacks market is outlined below:
Product type: corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers
Packaging material: flexible packaging, paper and board, rigid plastics, others
Distribution channel: convenience stores, forecourt stores, supermarkets and hypermarkets, discounters, grocery stores, others

The Morocco savory snacks market is segmented by product type, packaging material and distribution channel. In terms of product type, the market is segmented into corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, and savoury biscuits and crackers. Packaging material segments cover flexible packaging, paper and board, rigid plastics, and others. Distribution channel segmentation comprises convenience stores, forecourt stores, supermarkets and hypermarkets, discounters, grocery stores, and others.

Competitive Landscape

The Morocco savory snacks market is marked by intense competition, featuring leading companies such as Zanuy Snacks S.L., Tostaderos Sol de Alba S.L., Soconarjiss Sarl, Snacks El Valle S.L., Planet Popcorn Inc., Pistacherie Rayan SARL Morocco, PepsiCo Inc., Mondelez International Inc., Mercadalia S.L., Lorenz Snackworld GmbH, Liven S.A., Leader Foods Maroc S.A., Kellanova, Intersnack Group GmbH & Co. KG, Gruppo Rossetto, groupe Holmarcom, Grefusa S.L., Dr. Schar AG/SpA and Dedebo Snacks S.L.

This report presents an extensive analysis of major entities in the savory snacks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco savory snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco savory snacks market: product type, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco savory snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco savory snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Savory Snacks Market – Product Type Analysis
Morocco Savory Snacks Market – Packaging Material Analysis
Morocco Savory Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Zanuy Snacks, S.L.
Tostaderos Sol de Alba S.L.
Soconarjiss Sarl
Snacks El Valle, S.L.
Planet Popcorn Inc.
Pistacherie Rayan SARL Morocco
PepsiCo, Inc.
Mondelez International Inc.
Mercadalia, S.L.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Morocco Savory Snacks Market 2020-2030
Chart Morocco Savory Snacks Market, Net Growth, 2020-2030
Chart Morocco Savory Snacks Market, Growth Rates, 2020-2030
Table Morocco Savory Snacks Market by Product Type, 2020-2030
Chart Morocco Savory Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Savory Snacks Market by Product Type, 2020-2030
Table Morocco Savory Snacks Market by Packaging Material, 2020-2030
Chart Morocco Savory Snacks Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Morocco Savory Snacks Market by Packaging Material, 2020-2030
Table Morocco Savory Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Savory Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Savory Snacks Market by Distribution Channel, 2020-2030
Table Morocco Savory Snacks Market Share (%), by Companies, 2020-2024
Chart Morocco Savory Snacks Market, by Companies, 2024
Table Morocco Savory Snacks Market Share (%), by Brands, 2020-2024
Chart Morocco Savory Snacks Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Savory Snacks Market: Spend as a Proportion of GDP (%)
Table Morocco Savory Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Zanuy Snacks, S.L.
Tostaderos Sol de Alba S.L.
Soconarjiss Sarl
Snacks El Valle, S.L.
Planet Popcorn Inc.
Pistacherie Rayan SARL Morocco
PepsiCo, Inc.
Mondelez International Inc.
Mercadalia, S.L.
Lorenz Snackworld GmbH
Liven S.A.
Leader Foods Maroc, S.A.
Kellanova
Intersnack Group GmbH & Co. KG
Gruppo Rossetto
groupe Holmarcom
Grefusa, S.L.
Dr. Schar AG/SpA
Dedebo Snacks, S.L.