Europe Savory Snacks Market 2025

The Europe savory snacks market is expected to experience robust growth, with a projected increase of USD 22.8 billion and a CAGR of approximately 5.4% throughout the forecast period. Europe’s savory snacks market continues to grow, fueled by a strong demand for healthier options. As consumers become more health-conscious, there is an increasing preference for baked, organic, and lower-calorie snacks over traditional fried options. The rise of snacking as a meal replacement, particularly in urban areas, has led to more frequent consumption. The market is also supported by innovation in flavours and the introduction of more premium products, catering to the growing demand for new and exciting taste experiences across the continent.

This report provides a comprehensive analysis of the Europe savory snacks market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging material, distribution channel and country, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Europe savory snacks market is outlined below:
Product type: corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, others
Packaging material: flexible packaging, paper and board, rigid plastics, others
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

In Europe, the savory snacks market is segmented by product type, packaging material, distribution channel and country. By product type, it includes corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, and others. Packaging material segments cover flexible packaging, paper and board, rigid plastics, and others. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others. Geographically, the market is segmented into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

The savory snacks market is characterized by dominance from key players such as Zweifel Pomy-Chips AG, Valeo Foods Ltd., Unilever PLC, Unichips Italia S.p.A., Tadim Gida Maddeleri Sanayi ve Ticaret A.S., Seeberger GmbH, Scandza AS, Pladis Foods Limited, Pilgrim’s Pride Corporation, Peyman Kuruyemis Gida Aktariye Kimyevi Maddeler Tarim Urunleri San ve Tic AS, PepsiCo Inc., Papagan Kuruyemis AS, Pagengruppen AB, Orkla ASA, Noberasco S.p.A., Nestle S.A., Murano S.p.A., Mondelez International Inc., Malatya Pazari Kuruyemiscilik Koll Sti, Madi Ventura S.p.A., Lorenz Snackworld GmbH, Link Snacks Inc., Kellanova, Intersnack Group GmbH & Co. KG, Importaco S.A., Herbert Kluth GmbH & Co. KG, Grupo Bimbo S.A.B. de C.V., Grissin Bon S.p.A., Grefusa S.L., General Mills Inc., Frit Ravich SL, Farmer’s Snack GmbH, Euro Co. S.r.l., ETI Gida Sanayi ve Ticaret A.S., Eguia Group, Dr. August Oetker, Dogus Yiyecek Ve Icecek Uretim Sanayi Ticaret A.S., Catapult Enterprises Ltd., Calbee Inc. and Brandt Zwieback-Schokoladen GmbH & Co. KG.

This report presents an extensive analysis of major entities in the savory snacks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

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Anticipate the future trajectory of the Europe savory snacks market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Savory Snacks Market – Product Type Analysis
Europe Savory Snacks Market – Packaging Material Analysis
Europe Savory Snacks Market – Distribution Channel Analysis
Europe Savory Snacks Market – Country Analysis
Company Shares Analysis
Zweifel Pomy-Chips AG
Valeo Foods Ltd.
Unilever PLC
Unichips Italia S.p.A.
Tadim Gida Maddeleri Sanayi ve Ticaret A.S.
Seeberger GmbH
Scandza AS
Pladis Foods Limited
Pilgrim’s Pride Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Savory Snacks Market 2020-2030
Chart Europe Savory Snacks Market, Net Growth, 2020-2030
Chart Europe Savory Snacks Market, Growth Rates, 2020-2030
Table Europe Savory Snacks Market by Product Type, 2020-2030
Chart Europe Savory Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Savory Snacks Market by Product Type, 2020-2030
Table Europe Savory Snacks Market by Packaging Material, 2020-2030
Chart Europe Savory Snacks Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Europe Savory Snacks Market by Packaging Material, 2020-2030
Table Europe Savory Snacks Market by Distribution Channel, 2020-2030
Chart Europe Savory Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Savory Snacks Market by Distribution Channel, 2020-2030
Table Europe Savory Snacks Market by Country, 2020-2030
Chart Europe Savory Snacks Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Savory Snacks Market by Country, 2020-2030
Table Europe Savory Snacks Market Share (%), by Companies, 2020-2024
Chart Europe Savory Snacks Market, by Companies, 2024
Table Europe Savory Snacks Market Share (%), by Brands, 2020-2024
Chart Europe Savory Snacks Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Savory Snacks Market: Spend as a Proportion of GDP (%)
Table Europe Savory Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Zweifel Pomy-Chips AG
Valeo Foods Ltd.
Unilever PLC
Unichips Italia S.p.A.
Tadim Gida Maddeleri Sanayi ve Ticaret A.S.
Seeberger GmbH
Scandza AS
Pladis Foods Limited
Pilgrim’s Pride Corporation
Peyman Kuruyemis Gida Aktariye Kimyevi Maddeler Tarim Urunleri San ve Tic AS
PepsiCo, Inc.
Papagan Kuruyemis AS
Pagengruppen AB
Orkla ASA
Noberasco S.p.A.
Nestle S.A.
Murano S.p.A.
Mondelez International Inc.
Malatya Pazari Kuruyemiscilik Koll Sti
Madi Ventura S.p.A.
Lorenz Snackworld GmbH
Link Snacks, Inc.
Kellanova
Intersnack Group GmbH & Co. KG
Importaco, S.A.
Herbert Kluth GmbH & Co. KG
Grupo Bimbo, S.A.B. de C.V.
Grissin Bon S.p.A.
Grefusa, S.L.
General Mills, Inc.
Frit Ravich SL
Farmer’s Snack GmbH
Euro Co. S.r.l.
ETI Gida Sanayi ve Ticaret A.S.
Eguia Group
Dr. August Oetker
Dogus Yiyecek Ve Icecek Uretim Sanayi Ticaret A.S.
Catapult Enterprises Ltd.
Calbee, Inc.
Brandt Zwieback-Schokoladen GmbH & Co. KG