Vietnam Perfume Market 2025

Projections for the Vietnam perfume market suggest a promising growth trajectory, with an anticipated rise of USD 85.2 million and a CAGR nearing 9.5% over the next five years. In Vietnam, the perfume market is being driven by rising disposable incomes and the growing middle class, particularly in major cities like Ho Chi Minh City and Hanoi. The influence of global fashion trends and an increasing interest in personal grooming among young professionals is also boosting demand for luxury and premium fragrances. The rise of online retail platforms is also making a wider range of perfumes more accessible, contributing to the expansion of the market.

Providing a holistic view of the Vietnam perfume market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Vietnam perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, others

The perfume market in Vietnam is segmented across product type, price range, packaging and distribution channel. By product type, it includes men’s perfume, women’s perfume, and unisex perfume. Price range categories include mass, and premium. The packaging segmentation includes glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Wipro Limited, Shiseido Company Limited, Saigon Cosmetics Corporation (SCC), Revlon Inc., PUIG SL, Oriflame Cosmetics S.A., Marico Limited, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., Lana Cosmetics S.A.E, Inter Parfums Inc., Give Back Beauty LLC (GBB), Euroitalia S.R.L., Coty Inc. and Chanel S.A.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam perfume market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Perfume Market – Product Type Analysis
Vietnam Perfume Market – Price Range Analysis
Vietnam Perfume Market – Packaging Analysis
Vietnam Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Shiseido Company, Limited
Saigon Cosmetics Corporation (SCC)
Revlon, Inc.
PUIG SL
Oriflame Cosmetics S.A.
Marico Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Vietnam Perfume Market 2020-2030
Chart Vietnam Perfume Market, Net Growth, 2020-2030
Chart Vietnam Perfume Market, Growth Rates, 2020-2030
Table Vietnam Perfume Market by Product Type, 2020-2030
Chart Vietnam Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Product Type, 2020-2030
Table Vietnam Perfume Market by Price Range, 2020-2030
Chart Vietnam Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Price Range, 2020-2030
Table Vietnam Perfume Market by Packaging, 2020-2030
Chart Vietnam Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Packaging, 2020-2030
Table Vietnam Perfume Market by Distribution Channel, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Perfume Market by Distribution Channel, 2020-2030
Table Vietnam Perfume Market Share (%), by Companies, 2020-2024
Chart Vietnam Perfume Market, by Companies, 2024
Table Vietnam Perfume Market Share (%), by Brands, 2020-2024
Chart Vietnam Perfume Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Perfume Market: Spend as a Proportion of GDP (%)
Table Vietnam Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Shiseido Company, Limited
Saigon Cosmetics Corporation (SCC)
Revlon, Inc.
PUIG SL
Oriflame Cosmetics S.A.
Marico Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, Ltd.
Lana Cosmetics S.A.E
Inter Parfums, Inc.
Give Back Beauty LLC (GBB)
Euroitalia S.R.L.
Coty Inc.
Chanel S.A.