USA Perfume Market 2025

The USA perfume market is expected to experience robust growth, with a projected increase of USD 5.4 billion and a CAGR of approximately 5.5% throughout the forecast period. The US perfume market remains one of the largest globally, fueled by the country’s affluent consumer base and strong demand for luxury and designer fragrances. The influence of celebrity endorsements, fashion trends, and social media has created a culture of perfume consumption, particularly among younger generations. E-commerce is playing an increasingly important role in the market, allowing consumers to easily access a wide range of both high-end and niche fragrance brands.

This report delivers a deep dive into the USA perfume market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, price range, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the USA perfume market is outlined below:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, others

The USA perfume market is categorized by product type, price range, packaging and distribution channel. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, and others.

Competitive Landscape

The market features leading players such as Victoria’s Secret & Co., The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., PUIG SL, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Inter Parfums Inc., Hermes International SCA, Euroitalia S.R.L., Dolce & Gabbana S.R.L., Coty Inc., Clarins SA, Chanel S.A., Betterware de Mexico S.A.P.I. de C.V. (JAFRA) and Bath & Body Works Inc.

This report presents an extensive analysis of major entities in the perfume market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA perfume market.
Gain in-depth analysis and forecasts for the key segments of the USA perfume market: product type, price range, packaging and distribution channel.
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Gain deep insights into the dynamics of the USA perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Perfume Market – Product Type Analysis
USA Perfume Market – Price Range Analysis
USA Perfume Market – Packaging Analysis
USA Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Perfume Market 2020-2030
Chart USA Perfume Market, Net Growth, 2020-2030
Chart USA Perfume Market, Growth Rates, 2020-2030
Table USA Perfume Market by Product Type, 2020-2030
Chart USA Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Product Type, 2020-2030
Table USA Perfume Market by Price Range, 2020-2030
Chart USA Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Price Range, 2020-2030
Table USA Perfume Market by Packaging, 2020-2030
Chart USA Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Packaging, 2020-2030
Table USA Perfume Market by Distribution Channel, 2020-2030
Chart USA Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Distribution Channel, 2020-2030
Table USA Perfume Market Share (%), by Companies, 2020-2024
Chart USA Perfume Market, by Companies, 2024
Table USA Perfume Market Share (%), by Brands, 2020-2024
Chart USA Perfume Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Perfume Market: Spend as a Proportion of GDP (%)
Table USA Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Inter Parfums, Inc.
Hermes International SCA
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Coty Inc.
Clarins SA
Chanel S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Bath & Body Works, Inc.