Romania Perfume Market 2025

The Romania perfume market is anticipated to witness significant growth, with an expected uptick of USD 263.4 million, equating to a CAGR of about 9.1% in the coming years. In Romania, the perfume market is being driven by the growing middle class, which is increasingly willing to invest in both affordable and premium perfumes. As consumers become more influenced by global beauty and fashion trends, there is a noticeable shift toward higher-end fragrance products. Additionally, the expansion of retail and online platforms has made it easier for Romanian consumers to access a wider range of perfumes, further supporting market growth.

Providing a holistic view of the Romania perfume market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, price range, packaging and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Romania perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, others

The segmentation of the Romania perfume market product type, price range, packaging and distribution channel. By product type, the market features men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, and premium. The packaging segmentation includes glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The perfume market remains highly competitive, with major players including Yves Rocher sa, Unilever PLC, The Shaneel Group, The Estee Lauder Companies Inc., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LA RIVE S.A., Inter Parfums Inc., Hermes International SCA, Gr. Sarantis S.A., Give Back Beauty LLC (GBB), Fragluxe Inc (Cuba), Euroitalia S.R.L., Dolce & Gabbana S.R.L., Coty Inc., Chanel S.A. and Amway Corporation.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania perfume market.
Gain in-depth analysis and forecasts for the key segments of the Romania perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Perfume Market – Product Type Analysis
Romania Perfume Market – Price Range Analysis
Romania Perfume Market – Packaging Analysis
Romania Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Perfume Market 2020-2030
Chart Romania Perfume Market, Net Growth, 2020-2030
Chart Romania Perfume Market, Growth Rates, 2020-2030
Table Romania Perfume Market by Product Type, 2020-2030
Chart Romania Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Perfume Market by Product Type, 2020-2030
Table Romania Perfume Market by Price Range, 2020-2030
Chart Romania Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Romania Perfume Market by Price Range, 2020-2030
Table Romania Perfume Market by Packaging, 2020-2030
Chart Romania Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Romania Perfume Market by Packaging, 2020-2030
Table Romania Perfume Market by Distribution Channel, 2020-2030
Chart Romania Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Perfume Market by Distribution Channel, 2020-2030
Table Romania Perfume Market Share (%), by Companies, 2020-2024
Chart Romania Perfume Market, by Companies, 2024
Table Romania Perfume Market Share (%), by Brands, 2020-2024
Chart Romania Perfume Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Perfume Market: Spend as a Proportion of GDP (%)
Table Romania Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LA RIVE S.A.
Inter Parfums, Inc.
Hermes International SCA
Gr. Sarantis S.A.
Give Back Beauty LLC (GBB)
Fragluxe Inc (Cuba)
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Coty Inc.
Chanel S.A.
Amway Corporation