Portugal Perfume Market 2025

The Portugal perfume market is on track for a substantial increase of USD 243.2 million, indicating a CAGR of roughly 8.4% during the forecast period from 2025 to 2030. Portugal’s perfume market is experiencing growth due to rising consumer awareness of personal care products and increasing disposable incomes, especially in urban areas like Lisbon and Porto. Portuguese consumers are becoming more interested in premium and luxury perfumes, influenced by global fragrance trends and greater exposure to international brands. The growth of e-commerce in the region has also contributed to the market’s expansion, as consumers are now able to access a wide variety of fragrances more conveniently.

Focused on delivering actionable insights, this report explores the Portugal perfume market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, packaging and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Portugal perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, supermarkets, others

The perfume market in Portugal is segmented based on product type, price range, packaging and distribution channel. By product type, the market is categorized into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, supermarkets, and others.

Competitive Landscape

Key players dominating the perfume market include Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Shiseido Company Limited, Rituals Cosmetics Enterprise B.V., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Inter Parfums Inc., Hermes International SCA, Grupo Boticario, Gr. Sarantis S.A., Give Back Beauty LLC (GBB), Dolce & Gabbana S.R.L., Coty Inc., Chanel S.A., Caravan Fragancias S.L. and Angelini Group.

This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal perfume market.
Gain in-depth analysis and forecasts for the key segments of the Portugal perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Perfume Market – Product Type Analysis
Portugal Perfume Market – Price Range Analysis
Portugal Perfume Market – Packaging Analysis
Portugal Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Rituals Cosmetics Enterprise B.V.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Perfume Market 2020-2030
Chart Portugal Perfume Market, Net Growth, 2020-2030
Chart Portugal Perfume Market, Growth Rates, 2020-2030
Table Portugal Perfume Market by Product Type, 2020-2030
Chart Portugal Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Perfume Market by Product Type, 2020-2030
Table Portugal Perfume Market by Price Range, 2020-2030
Chart Portugal Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Portugal Perfume Market by Price Range, 2020-2030
Table Portugal Perfume Market by Packaging, 2020-2030
Chart Portugal Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Portugal Perfume Market by Packaging, 2020-2030
Table Portugal Perfume Market by Distribution Channel, 2020-2030
Chart Portugal Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Perfume Market by Distribution Channel, 2020-2030
Table Portugal Perfume Market Share (%), by Companies, 2020-2024
Chart Portugal Perfume Market, by Companies, 2024
Table Portugal Perfume Market Share (%), by Brands, 2020-2024
Chart Portugal Perfume Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Perfume Market: Spend as a Proportion of GDP (%)
Table Portugal Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Rituals Cosmetics Enterprise B.V.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Inter Parfums, Inc.
Hermes International SCA
Grupo Boticario
Gr. Sarantis S.A.
Give Back Beauty LLC (GBB)
Dolce & Gabbana S.R.L.
Coty Inc.
Chanel S.A.
Caravan Fragancias, S.L.
Angelini Group