North America Perfume Market 2025

The North America perfume market is poised for steady growth, with an expected increase of USD 6.1 billion, reflecting a CAGR of approximately 5.2% from 2025 to 2030. In North America, the perfume market is driven by a shift toward premium and niche products, with consumers placing a greater emphasis on quality and craftsmanship. The rising popularity of bespoke and artisanal fragrances, alongside a growing interest in clean and sustainable beauty products, is also shaping the market. The increasing influence of wellness and self-care trends, which encourage personal indulgence, has led to higher spending on fragrances as part of a broader beauty and personal care regimen. Moreover, online retail continues to drive accessibility, making fragrances more widely available to consumers across various price points.

The report provides a comprehensive analysis of the North America perfume market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, packaging, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the North America perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, others
Country: USA, Canada

The perfume market in the North America is segmented by product type, price range, packaging, distribution channel and country. The categorization of the market by product type includes men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, and others. Geographically, the market encompasses USA and Canada.

Competitive Landscape

The North America perfume market is marked by intense competition, featuring leading companies such as Victoria’s Secret & Co., The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., PUIG SL, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Inter Parfums Inc., Hermes International SCA, Groupe Marcelle, Give Back Beauty LLC (GBB), Euroitalia S.R.L., Dolce & Gabbana S.R.L., Coty Inc., Clarins SA, Chanel S.A., Betterware de Mexico S.A.P.I. de C.V. (JAFRA) and Bath & Body Works Inc.

This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the North America perfume market.
Gain in-depth analysis and forecasts for the key segments of the North America perfume market: product type, price range, packaging, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the North America perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Perfume Market – Product Type Analysis
North America Perfume Market – Price Range Analysis
North America Perfume Market – Packaging Analysis
North America Perfume Market – Distribution Channel Analysis
North America Perfume Market – Country Analysis
Company Shares Analysis
Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Perfume Market 2020-2030
Chart North America Perfume Market, Net Growth, 2020-2030
Chart North America Perfume Market, Growth Rates, 2020-2030
Table North America Perfume Market by Product Type, 2020-2030
Chart North America Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Perfume Market by Product Type, 2020-2030
Table North America Perfume Market by Price Range, 2020-2030
Chart North America Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart North America Perfume Market by Price Range, 2020-2030
Table North America Perfume Market by Packaging, 2020-2030
Chart North America Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart North America Perfume Market by Packaging, 2020-2030
Table North America Perfume Market by Distribution Channel, 2020-2030
Chart North America Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Perfume Market by Distribution Channel, 2020-2030
Table North America Perfume Market by Country, 2020-2030
Chart North America Perfume Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Perfume Market by Country, 2020-2030
Table North America Perfume Market Share (%), by Companies, 2020-2024
Chart North America Perfume Market, by Companies, 2024
Table North America Perfume Market Share (%), by Brands, 2020-2024
Chart North America Perfume Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Perfume Market: Spend as a Proportion of GDP (%)
Table North America Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Inter Parfums, Inc.
Hermes International SCA
Groupe Marcelle
Give Back Beauty LLC (GBB)
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Coty Inc.
Clarins SA
Chanel S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Bath & Body Works, Inc.