Nigeria Perfume Market 2024

Description

The perfume market in Nigeria is projected to rise by USD 89.5 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 16.9 percent during the forecast period. The swift urbanization in Nigeria is concentrating affluent consumers within metropolitan areas. This urban demographic is more attuned to international trends and exhibits a strong inclination towards purchasing premium and niche fragrances. Brands are also leveraging advanced marketing strategies, such as celebrity endorsements and social media campaigns, to create an aspirational allure. These strategies resonate well with local consumers, who are influenced by global fashion and lifestyle trends.

This report provides a thorough assessment of the Nigeria perfume industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like gender, price range, packaging, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the perfume industry.

Market Segmentation

The perfume market in Nigeria is categorized into the following segments:
Gender: men, women, unisex
Price range: premium products, mass products
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, others

The Nigeria perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. On the basis of gender, the perfume market in Nigeria has been segmented into men, women, and unisex. By price range, the perfume market in Nigeria has been segmented into premium products, and mass products. Based on packaging, the perfume market in Nigeria is categorized into glass bottles, plastic bottles, and others (crystal, metal, etc.). On the basis of distribution channel, the perfume market in Nigeria has been segmented into supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Nigeria perfume market is highly competitive. The perfume market is dominated by key players, which are Coty Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), PUIG SL, Oriflame Cosmetics S.A., L’Oreal S.A., The Estee Lauder Companies Inc., Chris Adams Perfumes, Revlon Inc., Unilever PLC, Mirato S.p.A., Fragrance World Trading LLC, Chanel S.A., Parfums de Coeur Ltd., Euroitalia S.R.L., LM Cosmetics, Albani Corp., Milton-Lloyd Limited, Afnan Perfumes Industry FZC, Vovi Products USA, Industria de Diseno Textil S.A., PZ Cussons Plc, Smart Collection Perfume Sdn Bhd, Wipro Limited, Dolce & Gabbana S.R.L., Give Back Beauty LLC (GBB), Cybele Cosmetics Ltd., Hermes International SCA.

This report provides a comprehensive analysis of the key players in the Nigeria perfume market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria perfume market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNigeria perfume market – gender analysis
Nigeria perfume market – price range analysis
Nigeria perfume market – packaging analysis
Nigeria perfume market – distribution channel analysis
Key players and market share
– Coty Inc.
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
– PUIG SL
– Oriflame Cosmetics S.A.
– L’Oreal S.A.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Nigeria perfume market 2019-2029
Chart Nigeria perfume market, net growth, 2019-2029
Chart Nigeria perfume market, growth rates, 2019-2029
Table Nigeria perfume market by gender, 2019-2029
Chart Nigeria perfume market by gender, CAGR historic and forecast, 2019-2029
Chart Nigeria perfume market by gender, 2019-2029
Table Nigeria perfume market by price range, 2019-2029
Chart Nigeria perfume market by price range, CAGR historic and forecast, 2019-2029
Chart Nigeria perfume market by price range, 2019-2029
Table Nigeria perfume market by packaging, 2019-2029
Chart Nigeria perfume market by packaging, CAGR historic and forecast, 2019-2029
Chart Nigeria perfume market by packaging, 2019-2029
Table Nigeria perfume market by distribution channel, 2019-2029
Chart Nigeria perfume market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Nigeria perfume market by distribution channel, 2019-2029
Table Nigeria perfume market share (%), by companies, 2019-2023
Chart Nigeria perfume market, by companies, 2023
Table Nigeria perfume market share (%), by brands, 2019-2023
Chart Nigeria perfume market, by brands, 2023
Table Nigeria – population (millions) and forecast
Table Nigeria – consumer price index (CPI) and forecast
Table Nigeria – gross domestic product and forecast
Table Nigeria perfume market: spend as a proportion of GDP (%)
Table Nigeria perfume market: consumption per capita (population)