Nigeria Perfume Market 2024


Market Overview

According to the latest estimates, the perfume market in Nigeria is set to achieve an incremental growth of USD 89.5 million, accelerating at a CAGR of almost 16.9% during the forecast period 2024-2029. The swift urbanization in Nigeria is concentrating affluent consumers within metropolitan areas. This urban demographic is more attuned to international trends and exhibits a strong inclination towards purchasing premium and niche fragrances. Brands are also leveraging advanced marketing strategies, such as celebrity endorsements and social media campaigns, to create an aspirational allure. These strategies resonate well with local consumers, who are influenced by global fashion and lifestyle trends.

The report provides a comprehensive overview of the Nigeria perfume industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as gender, price range, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the perfume industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the perfume industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The perfume market in Nigeria is segmented as below:
Gender: men, women, and unisex
Price range: premium products, and mass products
Packaging: glass bottles, plastic bottles, and others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, and others

The Nigeria perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. On the basis of gender, the perfume market in Nigeria has been segmented into men, women, and unisex. By price range, the perfume market in Nigeria has been segmented into premium products, and mass products. Based on packaging, the perfume market in Nigeria is categorized into glass bottles, plastic bottles, and others (crystal, metal, etc.). On the basis of distribution channel, the perfume market in Nigeria has been segmented into supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, and others.


Competitive Landscape

The Nigeria perfume market is highly competitive. The key players in the perfume market include Coty Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), PUIG SL, Oriflame Cosmetics S.A., L’Oreal S.A., The Estee Lauder Companies Inc., Chris Adams Perfumes, Revlon Inc., Unilever PLC, Mirato S.p.A., Fragrance World Trading LLC, Chanel S.A., Parfums de Coeur Ltd., Euroitalia S.R.L., LM Cosmetics, Albani Corp., Milton-Lloyd Limited, Afnan Perfumes Industry FZC, Vovi Products USA, Industria de Diseno Textil S.A., PZ Cussons Plc, Smart Collection Perfume Sdn Bhd, Wipro Limited, Dolce & Gabbana S.R.L., Give Back Beauty LLC (GBB), Cybele Cosmetics Ltd., Hermes International SCA.

The report is an indispensable tool for companies and organizations operating in the perfume industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the perfume market.


Why Buy This Report?

Provide statistical data or estimations for the Nigeria perfume market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the perfume market in Nigeria
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the perfume market in Nigeria looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Nigeria Perfume Market – Gender Analysis
3.1 Men
3.2 Women
3.3 Unisex
4. Nigeria Perfume Market – Price Range Analysis
4.1 Premium products
4.2 Mass products
5. Nigeria Perfume Market – Packaging Analysis
5.1 Glass bottles
5.2 Plastic bottles
5.3 Others (crystal, metal, etc.)
6. Nigeria Perfume Market – Distribution Channel Analysis
6.1 Supermarkets and hypermarkets
6.2 Grocery stores
6.3 Health and beauty stores
6.4 Direct selling
6.5 E-commerce
6.6 Others
7. Company Profiles
7.1 Coty Inc.
7.2 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
7.3 PUIG SL
7.4 Oriflame Cosmetics S.A.
7.5 L’Oreal S.A.
7.6 The Estee Lauder Companies Inc.
7.7 Chris Adams Perfumes
7.8 Revlon, Inc.
7.9 Unilever PLC
7.10 Mirato S.p.A.
7.11 Fragrance World Trading LLC
7.12 Chanel S.A.
7.13 Parfums de Coeur, Ltd.
7.14 Euroitalia S.R.L.
7.15 LM Cosmetics
7.16 Albani Corp.
7.17 Milton-Lloyd Limited
7.18 Afnan Perfumes Industry FZC
7.19 Vovi Products USA
7.20 Industria de Diseno Textil, S.A.
7.21 PZ Cussons Plc
7.22 Smart Collection Perfume Sdn Bhd
7.23 Wipro Limited
7.24 Dolce & Gabbana S.R.L.
7.25 Give Back Beauty LLC (GBB)
7.26 Cybele Cosmetics Ltd.
7.27 Hermes International SCA
DISCLAIMER


Companies Mentioned

Coty Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
PUIG SL
Oriflame Cosmetics S.A.
L’Oreal S.A.
The Estee Lauder Companies Inc.
Chris Adams Perfumes
Revlon, Inc.
Unilever PLC
Mirato S.p.A.
Fragrance World Trading LLC
Chanel S.A.
Parfums de Coeur, Ltd.
Euroitalia S.R.L.
LM Cosmetics
Albani Corp.
Milton-Lloyd Limited
Afnan Perfumes Industry FZC
Vovi Products USA
Industria de Diseno Textil, S.A.
PZ Cussons Plc
Smart Collection Perfume Sdn Bhd
Wipro Limited
Dolce & Gabbana S.R.L.
Give Back Beauty LLC (GBB)
Cybele Cosmetics Ltd.
Hermes International SCA


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