Malaysia Perfume Market 2025

A surge in demand is expected to drive the Malaysia perfume market upward, with an estimated growth of USD 221.9 million and a CAGR approaching 13.6% through 2030. Malaysia’s perfume market is fueled by a combination of growing disposable incomes, increasing urbanization, and greater exposure to international beauty trends. The demand for both premium and affordable fragrances is growing as consumers in Malaysia become more fashion-conscious and willing to spend on personal grooming products. Additionally, the rise of e-commerce platforms has made perfumes more accessible to a wider range of consumers, further contributing to market growth.

This report presents a detailed analysis of the Malaysia perfume market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, packaging and distribution channel.

Market Segmentation

The Malaysia perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, others

The Malaysia perfume market is segmented by product type, price range, packaging and distribution channel. The market is classified by product type into men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include Wipro Limited, Victoria’s Secret & Co., Unilever PLC, Tohtonku Sdn. Bhd., The Shaneel Group, The Estee Lauder Companies Inc., Sugarbomb Worldwide Sdn. Bhd., SimplySiti Sdn. Bhd., Shiseido Company Limited, Revlon Inc., PUIG SL, OSHIEN2U SDN. BHD., Natura & Co, Mary Kay Inc., Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Give Back Beauty LLC (GBB), Euroitalia S.R.L., Elianto Make Up Sdn. Bhd., Dolce & Gabbana S.R.L., Coty Inc., Chanel S.A., Bath & Body Works Inc. and Alliance Cosmetics Sdn Bhd.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Malaysia perfume market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Perfume Market – Product Type Analysis
Malaysia Perfume Market – Price Range Analysis
Malaysia Perfume Market – Packaging Analysis
Malaysia Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Victoria’s Secret & Co.
Unilever PLC
Tohtonku Sdn. Bhd.
The Shaneel Group
The Estee Lauder Companies Inc.
Sugarbomb Worldwide Sdn. Bhd.
SimplySiti Sdn. Bhd.
Shiseido Company, Limited
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Perfume Market 2020-2030
Chart Malaysia Perfume Market, Net Growth, 2020-2030
Chart Malaysia Perfume Market, Growth Rates, 2020-2030
Table Malaysia Perfume Market by Product Type, 2020-2030
Chart Malaysia Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Perfume Market by Product Type, 2020-2030
Table Malaysia Perfume Market by Price Range, 2020-2030
Chart Malaysia Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Perfume Market by Price Range, 2020-2030
Table Malaysia Perfume Market by Packaging, 2020-2030
Chart Malaysia Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Perfume Market by Packaging, 2020-2030
Table Malaysia Perfume Market by Distribution Channel, 2020-2030
Chart Malaysia Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Perfume Market by Distribution Channel, 2020-2030
Table Malaysia Perfume Market Share (%), by Companies, 2020-2024
Chart Malaysia Perfume Market, by Companies, 2024
Table Malaysia Perfume Market Share (%), by Brands, 2020-2024
Chart Malaysia Perfume Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Perfume Market: Spend as a Proportion of GDP (%)
Table Malaysia Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Victoria’s Secret & Co.
Unilever PLC
Tohtonku Sdn. Bhd.
The Shaneel Group
The Estee Lauder Companies Inc.
Sugarbomb Worldwide Sdn. Bhd.
SimplySiti Sdn. Bhd.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
OSHIEN2U SDN. BHD.
Natura & Co
Mary Kay Inc.
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Give Back Beauty LLC (GBB)
Euroitalia S.R.L.
Elianto Make Up Sdn. Bhd.
Dolce & Gabbana S.R.L.
Coty Inc.
Chanel S.A.
Bath & Body Works, Inc.
Alliance Cosmetics Sdn Bhd