Kenya Perfume Market 2024

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The Kenya perfume sector is poised for a dynamic growth phase, anticipating an increase of USD 34.0 million and a compound annual growth rate (CAGR) of approximately 7.4% from 2024 to 2029. Kenya’s perfume market is experiencing growth, primarily due to the rising disposable incomes of the growing middle class. Consumers, particularly in Nairobi and Mombasa, are becoming more exposed to global beauty trends, driving demand for both affordable and premium fragrances. The rise of online shopping is also contributing to market growth, providing greater access to a wide range of perfume brands.

This report provides a thorough assessment of the Kenya perfume industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product type, price range, packaging and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the perfume industry.

The Kenya perfume market is categorized into the following segments:
Product type: men’s perfume, women’s perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, health and beauty stores, e-commerce, others

The segmentation of the Kenya perfume market product type, price range, packaging and distribution channel. By product type, the market is categorized into men’s perfume, and women’s perfume. Price range segments encompass mass, and premium. Packaging segments encompass glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation includes supermarkets and hypermarkets, health and beauty stores, e-commerce, and others.

Competitive Landscape

Prominent players in the perfume market include Wipro Limited, Winner Manufacturing (Aris Cosmetics), Unilever PLC, Swiss Arabian Perfumes Co. L.L.C, Sapil Perfumes Co. LLC., Rasasi Perfumes Industry LLC, Meibao Cosmetics Co. Ltd., Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Henkel AG & Co. KGaA, Groupe Arthes, Coty Inc. and Chris Adams Perfumes.

This comprehensive report analyzes the performance of leading companies in the perfume sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya perfume market.
Gain in-depth analysis and forecasts for the key segments of the Kenya perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Perfume Market – Product Type Analysis
Kenya Perfume Market – Price Range Analysis
Kenya Perfume Market – Packaging Analysis
Kenya Perfume Market – Distribution Channel Analysis
Key Players and Market Share
– Wipro Limited
– Winner Manufacturing (Aris Cosmetics)
– Unilever PLC
– Swiss Arabian Perfumes Co. L.L.C
– Sapil Perfumes Co. LLC.
– Rasasi Perfumes Industry LLC
– Meibao Cosmetics Co., Ltd.
– Maurer & Wirtz GmbH & Co. KG
– Mary Kay Inc.
…
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Kenya Perfume Market 2019-2029
Chart Kenya Perfume Market, Net Growth, 2019-2029
Chart Kenya Perfume Market, Growth Rates, 2019-2029
Table Kenya Perfume Market by Product Type, 2019-2029
Chart Kenya Perfume Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Perfume Market by Product Type, 2019-2029
Table Kenya Perfume Market by Price Range, 2019-2029
Chart Kenya Perfume Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Kenya Perfume Market by Price Range, 2019-2029
Table Kenya Perfume Market by Packaging, 2019-2029
Chart Kenya Perfume Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Kenya Perfume Market by Packaging, 2019-2029
Table Kenya Perfume Market by Distribution Channel, 2019-2029
Chart Kenya Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Perfume Market by Distribution Channel, 2019-2029
Table Kenya Perfume Market Share (%), by Companies, 2019-2023
Chart Kenya Perfume Market, by Companies, 2023
Table Kenya Perfume Market Share (%), by Brands, 2019-2023
Chart Kenya Perfume Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Perfume Market: Spend as a Proportion of GDP (%)
Table Kenya Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Winner Manufacturing (Aris Cosmetics)
Unilever PLC
Swiss Arabian Perfumes Co. L.L.C
Sapil Perfumes Co. LLC.
Rasasi Perfumes Industry LLC
Meibao Cosmetics Co., Ltd.
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Henkel AG & Co. KGaA
Groupe Arthes
Coty Inc.
Chris Adams Perfumes

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024
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