Kenya Perfume Market 2024

Description

According to the latest research, the perfume market in Kenya is poised to grow by USD 37.4 million during 2024-2029, progressing at a CAGR of 7.4% during the forecast period. The rise of Kenya’s middle class, driven by increasing disposable incomes, has notably boosted consumer spending on luxury goods such as perfumes. Economic reforms and growth strategies are fostering financial stability across a broader population segment, leading to greater demand for luxury items that reflect newfound wealth and refined tastes. Urban consumers are increasingly influenced by global fashion and lifestyle trends, facilitated by digital media, international travel, and the market penetration of global brands. Consequently, there is a growing appreciation for high-quality luxury perfumes that mirror international standards.

The report delivers an in-depth analysis of the Kenya perfume industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like gender, price range, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the perfume market.

Market Segmentation

The following outlines the segmentation of the perfume market in Kenya:
Gender: men, women, unisex
Price range: premium products, mass products
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, others

The Kenya perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. Based on gender, the perfume market in Kenya is categorized into men, women, and unisex. On the basis of price range, the perfume market in Kenya has been segmented into premium products, and mass products. By packaging, the perfume market in Kenya has been segmented into glass bottles, plastic bottles, and others (crystal, metal, etc.). Based upon distribution channel, the perfume market in Kenya is also categorized into supermarkets and hypermarkets, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

The Kenya perfume market is highly competitive. Key companies profiled in the report include Rasasi Perfumes Industry LLC, Sapil Perfumes Co. LLC., Swiss Arabian Perfumes Co. L.L.C, Winner Manufacturing (Aris Cosmetics), Chris Adams Perfumes, Groupe Arthes, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Coty Inc., Meibao Cosmetics Co. Ltd., Henkel AG & Co. KGaA, Wipro Limited, Unilever PLC, Maurer & Wirtz GmbH & Co. KG.

This report delivers an in-depth breakdown of key players within the Kenya perfume market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya perfume market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya perfume market – gender analysis
Kenya perfume market – price range analysis
Kenya perfume market – packaging analysis
Kenya perfume market – distribution channel analysis
Key players and market share
– Rasasi Perfumes Industry LLC
– Sapil Perfumes Co. LLC.
– Swiss Arabian Perfumes Co. L.L.C
– Winner Manufacturing (Aris Cosmetics)
– Chris Adams Perfumes
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Kenya perfume market 2019-2029
Chart Kenya perfume market, net growth, 2019-2029
Chart Kenya perfume market, growth rates, 2019-2029
Table Kenya perfume market by gender, 2019-2029
Chart Kenya perfume market by gender, CAGR historic and forecast, 2019-2029
Chart Kenya perfume market by gender, 2019-2029
Table Kenya perfume market by price range, 2019-2029
Chart Kenya perfume market by price range, CAGR historic and forecast, 2019-2029
Chart Kenya perfume market by price range, 2019-2029
Table Kenya perfume market by packaging, 2019-2029
Chart Kenya perfume market by packaging, CAGR historic and forecast, 2019-2029
Chart Kenya perfume market by packaging, 2019-2029
Table Kenya perfume market by distribution channel, 2019-2029
Chart Kenya perfume market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya perfume market by distribution channel, 2019-2029
Table Kenya perfume market share (%), by companies, 2019-2023
Chart Kenya perfume market, by companies, 2023
Table Kenya perfume market share (%), by brands, 2019-2023
Chart Kenya perfume market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya perfume market: spend as a proportion of GDP (%)
Table Kenya perfume market: consumption per capita (population)