Ghana Perfume Market 2024

Description

Driven by strong market fundamentals, the Ghana perfume market is expected to achieve rapid growth, adding USD 21.2 million in value and delivering a CAGR of approximately 10.1% through the forecast period. In Ghana, the perfume market is experiencing growth as rising disposable incomes and urbanization fuel demand for both mass-market and premium fragrances. Consumers are becoming more aware of international beauty trends and increasingly seeking out luxury perfumes. The expansion of e-commerce platforms is also making it easier for Ghanaians to access a wider variety of fragrance options, further driving market growth.

The report delivers an in-depth analysis of the Ghana perfume industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, price range, packaging and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the perfume market.

Market Segmentation

The following outlines the segmentation of the Ghana perfume market:
Product type: men’s perfume, women’s perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, others

In Ghana, the perfume market is segmented by product type, price range, packaging and distribution channel. The categorization of the market by product type includes men’s perfume, and women’s perfume. Price range segments encompass mass, and premium. Packaging segments are categorized into glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation includes supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The market features leading players such as Victoria’s Secret & Co., The Estee Lauder Companies Inc., Revlon Inc., PUIG SL, L’Oreal S.A., Ghandour Cosmetics Ltd. and Coty Inc. This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana perfume market.
Gain in-depth analysis and forecasts for the key segments of the Ghana perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Ghana Perfume Market – Product Type Analysis
Ghana Perfume Market – Price Range Analysis
Ghana Perfume Market – Packaging Analysis
Ghana Perfume Market – Distribution Channel Analysis
Key Players and Market Share
– Victoria’s Secret & Co.
– The Estee Lauder Companies Inc.
– Revlon, Inc.
– PUIG SL
– L’Oreal S.A.
– Ghandour Cosmetics Ltd.
– Coty Inc.
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Ghana Perfume Market 2019-2029
Chart Ghana Perfume Market, Net Growth, 2019-2029
Chart Ghana Perfume Market, Growth Rates, 2019-2029
Table Ghana Perfume Market by Product Type, 2019-2029
Chart Ghana Perfume Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Ghana Perfume Market by Product Type, 2019-2029
Table Ghana Perfume Market by Price Range, 2019-2029
Chart Ghana Perfume Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Ghana Perfume Market by Price Range, 2019-2029
Table Ghana Perfume Market by Packaging, 2019-2029
Chart Ghana Perfume Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Ghana Perfume Market by Packaging, 2019-2029
Table Ghana Perfume Market by Distribution Channel, 2019-2029
Chart Ghana Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Ghana Perfume Market by Distribution Channel, 2019-2029
Table Ghana Perfume Market Share (%), by Companies, 2019-2023
Chart Ghana Perfume Market, by Companies, 2023
Table Ghana Perfume Market Share (%), by Brands, 2019-2023
Chart Ghana Perfume Market, by Brands, 2023
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Perfume Market: Spend as a Proportion of GDP (%)
Table Ghana Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
Revlon, Inc.
PUIG SL
L’Oreal S.A.
Ghandour Cosmetics Ltd.
Coty Inc.