Ghana Perfume Market 2024

Description

The perfume market in Ghana is projected to rise by USD 23.2 million by 2029, according to the latest market study results. It is anticipated to expand at a CAGR of 10.1 percent during the forecast period. The rise of Ghana’s middle class, characterized by increasing disposable incomes, has substantially boosted consumer spending on luxury goods such as perfumes. Economic reforms and growth strategies are enhancing financial stability and purchasing power for a larger segment of the population, which in turn drives demand for premium products. Urban consumers, influenced by international fashion and lifestyle trends facilitated by digital media, global travel, and the presence of global brands, are showing a growing appreciation for high-quality luxury perfumes. This trend underscores the alignment with global trends and the desire for sophisticated, premium products.

The report offers a comprehensive evaluation of the Ghana perfume market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as gender, price range, packaging, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the perfume industry.

Market Segmentation

The perfume market in Ghana is classified into the following segments:
Gender: men, women, unisex
Price range: premium products, mass products
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, others

The Ghana perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. By gender, the perfume market in Ghana has been segmented into men, women, and unisex. Based upon price range, the perfume market in Ghana is categorized into premium products, and mass products. On the basis of packaging, the perfume market in Ghana has been segmented into glass bottles, plastic bottles, and others (crystal, metal, etc.). By distribution channel, the perfume market in Ghana has been segmented into supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The Ghana perfume market is highly competitive. The prominent players operating in the Ghana perfume market include PUIG SL, The Estee Lauder Companies Inc., Ghandour Cosmetics Ltd., Victoria’s Secret & Co., Revlon Inc., L’Oreal S.A., Coty Inc.

The report presents a detailed analysis of the Ghana perfume market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana perfume market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGhana perfume market – gender analysis
Ghana perfume market – price range analysis
Ghana perfume market – packaging analysis
Ghana perfume market – distribution channel analysis
Key players and market share
– PUIG SL
– The Estee Lauder Companies Inc.
– Ghandour Cosmetics Ltd.
– Victoria’s Secret & Co.
– Revlon, Inc.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Ghana perfume market 2019-2029
Chart Ghana perfume market, net growth, 2019-2029
Chart Ghana perfume market, growth rates, 2019-2029
Table Ghana perfume market by gender, 2019-2029
Chart Ghana perfume market by gender, CAGR historic and forecast, 2019-2029
Chart Ghana perfume market by gender, 2019-2029
Table Ghana perfume market by price range, 2019-2029
Chart Ghana perfume market by price range, CAGR historic and forecast, 2019-2029
Chart Ghana perfume market by price range, 2019-2029
Table Ghana perfume market by packaging, 2019-2029
Chart Ghana perfume market by packaging, CAGR historic and forecast, 2019-2029
Chart Ghana perfume market by packaging, 2019-2029
Table Ghana perfume market by distribution channel, 2019-2029
Chart Ghana perfume market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana perfume market by distribution channel, 2019-2029
Table Ghana perfume market share (%), by companies, 2019-2023
Chart Ghana perfume market, by companies, 2023
Table Ghana perfume market share (%), by brands, 2019-2023
Chart Ghana perfume market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana perfume market: spend as a proportion of GDP (%)
Table Ghana perfume market: consumption per capita (population)