Ghana Perfume Market 2024


Market Overview

According to the latest estimates, the perfume market in Ghana is set to achieve an incremental growth of USD 23.2 million, accelerating at a CAGR of almost 10.1% during the forecast period 2024-2029. The rise of Ghana’s middle class, characterized by increasing disposable incomes, has substantially boosted consumer spending on luxury goods such as perfumes. Economic reforms and growth strategies are enhancing financial stability and purchasing power for a larger segment of the population, which in turn drives demand for premium products. Urban consumers, influenced by international fashion and lifestyle trends facilitated by digital media, global travel, and the presence of global brands, are showing a growing appreciation for high-quality luxury perfumes. This trend underscores the alignment with global trends and the desire for sophisticated, premium products.

The report provides a comprehensive overview of the Ghana perfume industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as gender, price range, packaging, and distribution channel. By examining these aspects, the report offers valuable insights into the potential of the perfume industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the perfume industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.


Market Segmentation

The perfume market in Ghana is segmented as below:
Gender: men, women, and unisex
Price range: premium products, and mass products
Packaging: glass bottles, plastic bottles, and others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, and others

The Ghana perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. By gender, the perfume market in Ghana has been segmented into men, women, and unisex. Based upon price range, the perfume market in Ghana is categorized into premium products, and mass products. On the basis of packaging, the perfume market in Ghana has been segmented into glass bottles, plastic bottles, and others (crystal, metal, etc.). By distribution channel, the perfume market in Ghana has been segmented into supermarkets and hypermarkets, grocery stores, health and beauty stores, e-commerce, and others.


Competitive Landscape

The Ghana perfume market is highly competitive. As of 2023, the major players in the Ghana perfume market were PUIG SL, The Estee Lauder Companies Inc., Ghandour Cosmetics Ltd., Victoria’s Secret & Co., Revlon Inc., L’Oreal S.A., Coty Inc.

The report is an indispensable tool for companies and organizations operating in the perfume industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the perfume market.


Why Buy This Report?

Provide statistical data or estimations for the Ghana perfume market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the perfume market in Ghana
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the perfume market in Ghana looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities


Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Ghana Perfume Market – Gender Analysis
3.1 Men
3.2 Women
3.3 Unisex
4. Ghana Perfume Market – Price Range Analysis
4.1 Premium products
4.2 Mass products
5. Ghana Perfume Market – Packaging Analysis
5.1 Glass bottles
5.2 Plastic bottles
5.3 Others (crystal, metal, etc.)
6. Ghana Perfume Market – Distribution Channel Analysis
6.1 Supermarkets and hypermarkets
6.2 Grocery stores
6.3 Health and beauty stores
6.4 E-commerce
6.5 Others
7. Company Profiles
7.1 PUIG SL
7.2 The Estee Lauder Companies Inc.
7.3 Ghandour Cosmetics Ltd.
7.4 Victoria’s Secret & Co.
7.5 Revlon, Inc.
7.6 L’Oreal S.A.
7.7 Coty Inc.
DISCLAIMER


Companies Mentioned

PUIG SL
The Estee Lauder Companies Inc.
Ghandour Cosmetics Ltd.
Victoria’s Secret & Co.
Revlon, Inc.
L’Oreal S.A.
Coty Inc.


Purchase Report

$ 250

Want to customize this report? Our industry specialist will collaborate with you to deliver tailored data within a limited timeframe. Speak to an analyst →
Scroll to Top

Download a Free Sample Report Now

The free sample report includes examples of all the tables, charts, infographics, and topics included in this study.