China Perfume Market 2025

China’s perfume market is poised for sustained growth over the coming years, with premium segments expected to drive much of the expansion as consumer sophistication increases. The market’s evolution reflects shifting social values and consumption patterns, particularly evident in the remarkable ascent of unisex perfume which have consistently outperformed traditional gender-specific categories in recent years. This trend stems not merely from the category’s smaller baseline but more significantly from fundamental changes in consumer preferences and societal norms. Modern Chinese consumers, particularly younger demographics, are increasingly drawn to versatile scents featuring herbal and citrus notes that suit daily wear, moving away from the strong, overtly gendered perfume that dominated previous generations’ preferences.

The rise of feminist consciousness and evolving gender perceptions are reshaping consumption behaviors, with women increasingly selecting unisex perfume as an expression of independence and confidence rather than traditional floral scents that may project more conventional femininity. Perfume houses have responded strategically to this shift, deliberately minimizing gender cues in both scent profiles and packaging designs. This paradigm extends beyond product development into marketing narratives, with brands increasingly emphasizing personal expression over gender conformity in their campaigns.

While China’s per capita perfume consumption remains below Western levels, the market presents unique growth vectors as scents transition from functional products to vehicles of personal identity and social signaling. Chinese consumers attach considerable significance to perfume choices, carefully curating scent wardrobes for different contexts – from professional environments where clean, neutral aromas project competence, to social occasions where more distinctive notes convey personality. This situational usage pattern, coupled with growing disposable incomes and exposure to global beauty trends, is fostering a culture of multiple perfume ownership and occasion-specific application. The market’s development trajectory suggests continued premiumization and segmentation, with opportunities for brands that can balance cultural relevance with innovative scent profiles and storytelling that aligns with Chinese consumers’ evolving self-conception and lifestyle aspirations.

Focused on delivering actionable insights, this report explores the China perfume market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, packaging and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the China perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, others

The segmentation of the China perfume market product type, price range, packaging and distribution channel. The market is classified by product type into men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, and others.

Competitive Landscape

The report provides profiles of notable companies, including The Estee Lauder Companies Inc., PUIG SL, Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., Inter Parfums Inc., Hermes International SCA, Euroitalia S.R.L., Diptyque SA, Coty Inc., Chanel S.A., CFEB Sisley SAS and Bingxili (Shanghai) International Trade Co. Ltd. (BOITOWN).

This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the China perfume market.
Gain in-depth analysis and forecasts for the key segments of the China perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the China perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the China perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Perfume Market – Product Type Analysis
China Perfume Market – Price Range Analysis
China Perfume Market – Packaging Analysis
China Perfume Market – Distribution Channel Analysis
Company Shares Analysis
The Estee Lauder Companies Inc.
PUIG SL
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
Inter Parfums, Inc.
Hermes International SCA
Euroitalia S.R.L.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table China Perfume Market 2020-2030
Chart China Perfume Market, Net Growth, 2020-2030
Chart China Perfume Market, Growth Rates, 2020-2030
Table China Perfume Market by Product Type, 2020-2030
Chart China Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart China Perfume Market by Product Type, 2020-2030
Table China Perfume Market by Price Range, 2020-2030
Chart China Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart China Perfume Market by Price Range, 2020-2030
Table China Perfume Market by Packaging, 2020-2030
Chart China Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart China Perfume Market by Packaging, 2020-2030
Table China Perfume Market by Distribution Channel, 2020-2030
Chart China Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Perfume Market by Distribution Channel, 2020-2030
Table China Perfume Market Share (%), by Companies, 2020-2024
Chart China Perfume Market, by Companies, 2024
Table China Perfume Market Share (%), by Brands, 2020-2024
Chart China Perfume Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Perfume Market: Spend as a Proportion of GDP (%)
Table China Perfume Market: Consumption per Capita (Population)

Companies Mentioned

The Estee Lauder Companies Inc.
PUIG SL
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
Inter Parfums, Inc.
Hermes International SCA
Euroitalia S.R.L.
Diptyque SA
Coty Inc.
Chanel S.A.
CFEB Sisley SAS
Bingxili (Shanghai) International Trade Co., Ltd. (BOITOWN)