Bulgaria Perfume Market 2025

The Bulgaria perfume market is anticipated to witness significant growth, with an expected uptick of USD 42.9 million, equating to a CAGR of about 7.1% in the coming years. Bulgaria’s perfume market is seeing growth due to a combination of rising disposable incomes and an increasing interest in luxury and premium fragrances. With a growing middle class and greater exposure to global beauty trends, consumers are increasingly opting for high-end perfumes. The influence of social media, combined with the expansion of online shopping platforms, has made it easier for consumers to access international fragrance brands.

This report presents a detailed analysis of the Bulgaria perfume market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, packaging and distribution channel.

Market Segmentation

The Bulgaria perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others

The Bulgaria perfume market is categorized by product type, price range, packaging and distribution channel. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.

Competitive Landscape

The Bulgaria perfume market is marked by intense competition, featuring leading companies such as Yves Rocher sa, Unilever PLC, The Shaneel Group, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., Refan Bulgaria Ltd., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, Martinez Boutique EOOD, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LA RIVE S.A., Isabella Milkova Le Parfum EOOD, Inter Parfums Inc., Hermes International SCA, Gruppo Sodalis Srl, Gr. Sarantis S.A., Give Back Beauty LLC (GBB), Florgarden Ltd. (PARFEN), Euroitalia S.R.L., DORI-LUX OOD, Dolce & Gabbana S.R.L., Coty Inc., Cofinluxe S.A., Chanel S.A. and Angelini Group.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Bulgaria perfume market.
Gain in-depth analysis and forecasts for the key segments of the Bulgaria perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Bulgaria perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Bulgaria perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Bulgaria Perfume Market – Product Type Analysis
Bulgaria Perfume Market – Price Range Analysis
Bulgaria Perfume Market – Packaging Analysis
Bulgaria Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
Refan Bulgaria Ltd.
PUIG SL
Oriflame Cosmetics S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Bulgaria Perfume Market 2020-2030
Chart Bulgaria Perfume Market, Net Growth, 2020-2030
Chart Bulgaria Perfume Market, Growth Rates, 2020-2030
Table Bulgaria Perfume Market by Product Type, 2020-2030
Chart Bulgaria Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Perfume Market by Product Type, 2020-2030
Table Bulgaria Perfume Market by Price Range, 2020-2030
Chart Bulgaria Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Perfume Market by Price Range, 2020-2030
Table Bulgaria Perfume Market by Packaging, 2020-2030
Chart Bulgaria Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Perfume Market by Packaging, 2020-2030
Table Bulgaria Perfume Market by Distribution Channel, 2020-2030
Chart Bulgaria Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Bulgaria Perfume Market by Distribution Channel, 2020-2030
Table Bulgaria Perfume Market Share (%), by Companies, 2020-2024
Chart Bulgaria Perfume Market, by Companies, 2024
Table Bulgaria Perfume Market Share (%), by Brands, 2020-2024
Chart Bulgaria Perfume Market, by Brands, 2024
Table Bulgaria – Population (Millions) and Forecast
Table Bulgaria – Consumer Price Index (CPI) and Forecast
Table Bulgaria – Gross Domestic Product and Forecast
Table Bulgaria Perfume Market: Spend as a Proportion of GDP (%)
Table Bulgaria Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Shaneel Group
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
Refan Bulgaria Ltd.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
Martinez Boutique EOOD
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LA RIVE S.A.
Isabella Milkova Le Parfum EOOD
Inter Parfums, Inc.
Hermes International SCA
Gruppo Sodalis Srl
Gr. Sarantis S.A.
Give Back Beauty LLC (GBB)
Florgarden Ltd. (PARFEN)
Euroitalia S.R.L.
DORI-LUX OOD
Dolce & Gabbana S.R.L.
Coty Inc.
Cofinluxe S.A.
Chanel S.A.
Angelini Group