Brazil Perfume Market 2025

The Brazil perfume market is on track for a substantial increase of USD 5.8 billion, indicating a CAGR of roughly 9.5% during the forecast period from 2025 to 2030. Brazil’s perfume market is thriving, driven by a growing consumer base that is increasingly aware of global beauty trends. Rising disposable incomes, particularly in major urban areas such as São Paulo and Rio de Janeiro, are leading to a greater demand for luxury and premium fragrances. The popularity of local beauty brands, alongside an influx of international players, is also fueling the market’s growth. Additionally, the increasing penetration of online retail platforms is making it easier for consumers to access a wide variety of perfumes.

The report provides a comprehensive analysis of the Brazil perfume market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, price range, packaging and distribution channel.

Market Segmentation

The following outlines the segmentation of the Brazil perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, others

The segmentation of the Brazil perfume market product type, price range, packaging and distribution channel. By product type, the market includes men’s perfume, women’s perfume, and unisex perfume. Price range segments encompass mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, and others.

Competitive Landscape

Leading companies in the perfume market include The Estee Lauder Companies Inc., Suissa Industrial e Comercial Ltda, PUIG SL, Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Larru’S Industria e Comercio de Cosmeticos LTDA., IPEC Industria de Perfumes e Cosmeticos Ltda., Grupo Silvio Santos, Grupo Boticario, Dolce & Gabbana S.R.L., Dana Classic Fragrances Inc. (IMG Holdings Inc.), Coty Inc. and Casa Granado Laboratorios Farmacias e Drogarias S.A.

This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil perfume market.
Gain in-depth analysis and forecasts for the key segments of the Brazil perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Perfume Market – Product Type Analysis
Brazil Perfume Market – Price Range Analysis
Brazil Perfume Market – Packaging Analysis
Brazil Perfume Market – Distribution Channel Analysis
Company Shares Analysis
The Estee Lauder Companies Inc.
Suissa Industrial e Comercial Ltda
PUIG SL
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
IPEC Industria de Perfumes e Cosmeticos Ltda.
Grupo Silvio Santos
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Perfume Market 2020-2030
Chart Brazil Perfume Market, Net Growth, 2020-2030
Chart Brazil Perfume Market, Growth Rates, 2020-2030
Table Brazil Perfume Market by Product Type, 2020-2030
Chart Brazil Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Perfume Market by Product Type, 2020-2030
Table Brazil Perfume Market by Price Range, 2020-2030
Chart Brazil Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Brazil Perfume Market by Price Range, 2020-2030
Table Brazil Perfume Market by Packaging, 2020-2030
Chart Brazil Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Brazil Perfume Market by Packaging, 2020-2030
Table Brazil Perfume Market by Distribution Channel, 2020-2030
Chart Brazil Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Perfume Market by Distribution Channel, 2020-2030
Table Brazil Perfume Market Share (%), by Companies, 2020-2024
Chart Brazil Perfume Market, by Companies, 2024
Table Brazil Perfume Market Share (%), by Brands, 2020-2024
Chart Brazil Perfume Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Perfume Market: Spend as a Proportion of GDP (%)
Table Brazil Perfume Market: Consumption per Capita (Population)

Companies Mentioned

The Estee Lauder Companies Inc.
Suissa Industrial e Comercial Ltda
PUIG SL
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Larru’S Industria e Comercio de Cosmeticos LTDA.
IPEC Industria de Perfumes e Cosmeticos Ltda.
Grupo Silvio Santos
Grupo Boticario
Dolce & Gabbana S.R.L.
Dana Classic Fragrances, Inc. (IMG Holdings Inc.)
Coty Inc.
Casa Granado Laboratorios Farmacias e Drogarias S.A.