Middle East and Africa Oral Care Market 2025

The Middle East and Africa oral care market is set for accelerated growth, with USD 8.6 billion in value addition and a CAGR of 16.3%, showcasing strong upward momentum through 2030. In the Middle East and Africa, the oral care market is driven by rising awareness of dental hygiene and an increasing focus on premium oral care products. The growing penetration of modern retail and e-commerce platforms also boosts accessibility to global brands, fueling demand.

This report provides a strategic analysis of the Middle East and Africa oral care market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product, distribution channel and country, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Middle East and Africa oral care market is categorized into the following segments:
Product: dental floss, denture care products, mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The segmentation of the Middle East and Africa oral care market product, distribution channel and country. The market is classified by product into dental floss, denture care products, mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others. Geographically, the market spans Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

Prominent players in the oral care market include Wordis SARL, Unilever PLC, TRISA AG, The Procter & Gamble Company (P&G), Sano-Bruno’s Enterprises Ltd., Orkla ASA, Kenvue Inc., Katjes International GmbH & Co. KG., Haleon plc, Dr. Organic Limited (The Nature’s Bounty Co.), Dar Al Dawa Development & Investment Co. Ltd., Dabur India Limited, Coswell S.p.A., Colgate-Palmolive Company and Church & Dwight Co. Inc.

This comprehensive report analyzes the performance of leading companies in the oral care sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa oral care market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa oral care market: product, distribution channel and country.
Gain deep insights into the dynamics of the Middle East and Africa oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Oral Care Market – Product Analysis
Middle East and Africa Oral Care Market – Distribution Channel Analysis
Middle East and Africa Oral Care Market – Country Analysis
Company Shares Analysis
Wordis SARL
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sano-Bruno’s Enterprises Ltd.
Orkla ASA
Kenvue Inc.
Katjes International GmbH & Co. KG.
Haleon plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Oral Care Market 2020-2030
Chart Middle East and Africa Oral Care Market, Net Growth, 2020-2030
Chart Middle East and Africa Oral Care Market, Growth Rates, 2020-2030
Table Middle East and Africa Oral Care Market by Product, 2020-2030
Chart Middle East and Africa Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Oral Care Market by Product, 2020-2030
Table Middle East and Africa Oral Care Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Oral Care Market by Distribution Channel, 2020-2030
Table Middle East and Africa Oral Care Market by Country, 2020-2030
Chart Middle East and Africa Oral Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Oral Care Market by Country, 2020-2030
Table Middle East and Africa Oral Care Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Oral Care Market, by Companies, 2024
Table Middle East and Africa Oral Care Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Oral Care Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Oral Care Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Oral Care Market: Consumption per Capita (Population)

Companies Mentioned

Wordis SARL
Unilever PLC
TRISA AG
The Procter & Gamble Company (P&G)
Sano-Bruno’s Enterprises Ltd.
Orkla ASA
Kenvue Inc.
Katjes International GmbH & Co. KG.
Haleon plc
Dr. Organic Limited (The Nature’s Bounty Co.)
Dar Al Dawa Development & Investment Co., Ltd.
Dabur India Limited
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.