Japan Oral Care Market 2025

A modest growth trajectory is forecasted for the Japan oral care market, with an expected increase of USD 0.5 billion and a CAGR of roughly 2.6% from 2025 through 2030. Japan’s oral care market is shaped by its aging population, which drives demand for specialized products aimed at dental care for seniors. Additionally, technological innovations, such as advanced electric toothbrushes, are gaining popularity among consumers.

Providing a holistic view of the Japan oral care market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Japan oral care market is structured as follows:
Product: dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others

The Japan market for oral care is divided based on product and distribution channel. By product, the market is categorized into dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel categories include convenience stores, supermarkets and hypermarkets, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others.

Competitive Landscape

The oral care market is dominated by key players, including The Procter & Gamble Company (P&G), Sunstar Inc., Sangi Co. Ltd., Panasonic Corporation, Omron Corporation, Nu Skin Enterprises Inc., Noevir Holdings Co. Ltd., Lion Corporation, LG Household & Health Care Ltd., Koninklijke Philips N.V., Kobayashi Pharmaceutical Co. Ltd., Kenvue Inc., Kao Corporation, Hanic White Labo Co. Ltd., Haleon plc, Earth Corporation, DENTALPRO Co. Ltd. and Amway Corporation.

The report provides a detailed assessment of prominent companies within the oral care market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Japan oral care market.
Gain in-depth analysis and forecasts for the key segments of the Japan oral care market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Oral Care Market – Product Analysis
Japan Oral Care Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Sunstar Inc.
Sangi Co., Ltd.
Panasonic Corporation
Omron Corporation
Nu Skin Enterprises, Inc.
Noevir Holdings Co., Ltd.
Lion Corporation
LG Household & Health Care, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Oral Care Market 2020-2030
Chart Japan Oral Care Market, Net Growth, 2020-2030
Chart Japan Oral Care Market, Growth Rates, 2020-2030
Table Japan Oral Care Market by Product, 2020-2030
Chart Japan Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Japan Oral Care Market by Product, 2020-2030
Table Japan Oral Care Market by Distribution Channel, 2020-2030
Chart Japan Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Oral Care Market by Distribution Channel, 2020-2030
Table Japan Oral Care Market Share (%), by Companies, 2020-2024
Chart Japan Oral Care Market, by Companies, 2024
Table Japan Oral Care Market Share (%), by Brands, 2020-2024
Chart Japan Oral Care Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Oral Care Market: Spend as a Proportion of GDP (%)
Table Japan Oral Care Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Sunstar Inc.
Sangi Co., Ltd.
Panasonic Corporation
Omron Corporation
Nu Skin Enterprises, Inc.
Noevir Holdings Co., Ltd.
Lion Corporation
LG Household & Health Care, Ltd.
Koninklijke Philips N.V.
Kobayashi Pharmaceutical Co., Ltd.
Kenvue Inc.
Kao Corporation
Hanic White Labo Co., Ltd.
Haleon plc
Earth Corporation
DENTALPRO Co., Ltd.
Amway Corporation