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The Vietnam menstrual hygiene products market is projected to expand from USD 508.0 million in 2024 to USD 895.1 million by 2030, achieving a CAGR of 9.9% during the period from 2025 to 2030. Vietnam’s menstrual hygiene products market is primarily driven by rising urbanization, increasing health awareness, and expanding product availability. As more Vietnamese women enter the workforce and gain access to better healthcare, the demand for sanitary pads, tampons, and pantyliners is growing. The growing acceptance of menstrual health education and greater awareness of hygiene are also key drivers in the market, reducing cultural taboos and encouraging product usage.
This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam menstrual hygiene products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
The Vietnam menstrual hygiene products market is classified into the following segments:
Product type: pantyliners, tampons, towels and pads
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, others
The segmentation of the Vietnam menstrual hygiene products market product type and distribution channel. By product type, it includes pantyliners, tampons, and towels and pads. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, and others.
In examining the competitive landscape, key players in the menstrual hygiene products market include Unicharm Corporation, Kimberly-Clark Corporation, Kao Corporation, The Procter & Gamble Company (P&G), Kenvue Inc. and Taisun Company (Uni Dry). This analysis offers a comprehensive overview of the main players in the menstrual hygiene products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Vietnam menstrual hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam menstrual hygiene products market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam menstrual hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam menstrual hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Menstrual Hygiene Products Market – Product Type Analysis
Vietnam Menstrual Hygiene Products Market – Distribution Channel Analysis
Company Shares Analysis
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
The Procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Menstrual Hygiene Products Market 2020-2030
Chart Vietnam Menstrual Hygiene Products Market, Net Growth, 2020-2030
Chart Vietnam Menstrual Hygiene Products Market, Growth Rates, 2020-2030
Table Vietnam Menstrual Hygiene Products Market by Product Type, 2020-2030
Chart Vietnam Menstrual Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Menstrual Hygiene Products Market by Product Type, 2020-2030
Table Vietnam Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Chart Vietnam Menstrual Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Table Vietnam Menstrual Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Menstrual Hygiene Products Market, by Companies, 2024
Table Vietnam Menstrual Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Menstrual Hygiene Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Menstrual Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Menstrual Hygiene Products Market: Consumption per Capita (Population)
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
The Procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
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