Europe Menstrual Hygiene Products Market 2025

The Europe menstrual hygiene products market is expected to see a slight increase of USD 0.9 billion, translating to a CAGR of about 2.2% from 2025 to 2030. Europe’s menstrual hygiene products market benefits from a combination of increasing health awareness and a growing demand for organic and eco-friendly products. European consumers are becoming increasingly concerned with sustainability, opting for products that are biodegradable, non-toxic, and made from natural materials. Additionally, the trend towards greater inclusivity and better menstrual care for women from all walks of life is contributing to stronger demand. With higher disposable incomes and access to a variety of menstrual hygiene options, consumers in Europe are embracing innovative solutions, such as reusable cloth pads, further diversifying the market.

Providing a strategic perspective on the Europe menstrual hygiene products market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, distribution channel and country, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Europe menstrual hygiene products market is classified into the following segments:
Product type: pantyliners, tampons, towels and pads, feminine wipes
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The Europe menstrual hygiene products market is segmented by product type, distribution channel and country. By product type, the market is categorized into pantyliners, tampons, towels and pads, and feminine wipes. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

The menstrual hygiene products market is characterized by dominance from key players such as The Procter & Gamble Company (P&G), Kenvue Inc., Essity AB, Kimberly-Clark Corporation, Mega Disposables S.A., Hayat Holding A.S., Premier Group (Pty) Ltd (Lil Lets Group Ltd.), Eruslu Saglik Urunleri San ve Tic A.S. and Delipap Oy.

This analysis offers a comprehensive overview of the main players in the menstrual hygiene products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe menstrual hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Europe menstrual hygiene products market: product type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Europe menstrual hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe menstrual hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Menstrual Hygiene Products Market – Product Type Analysis
Europe Menstrual Hygiene Products Market – Distribution Channel Analysis
Europe Menstrual Hygiene Products Market – Country Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Kenvue Inc.
Essity AB
Kimberly-Clark Corporation
Mega Disposables S.A.
Hayat Holding A.S.
Premier Group (Pty) Ltd (Lil Lets Group Ltd.)
Eruslu Saglik Urunleri San ve Tic A.S.
Delipap Oy
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Menstrual Hygiene Products Market 2020-2030
Chart Europe Menstrual Hygiene Products Market, Net Growth, 2020-2030
Chart Europe Menstrual Hygiene Products Market, Growth Rates, 2020-2030
Table Europe Menstrual Hygiene Products Market by Product Type, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Product Type, 2020-2030
Table Europe Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Table Europe Menstrual Hygiene Products Market by Country, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Menstrual Hygiene Products Market by Country, 2020-2030
Table Europe Menstrual Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Europe Menstrual Hygiene Products Market, by Companies, 2024
Table Europe Menstrual Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Europe Menstrual Hygiene Products Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Menstrual Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Europe Menstrual Hygiene Products Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Kenvue Inc.
Essity AB
Kimberly-Clark Corporation
Mega Disposables S.A.
Hayat Holding A.S.
Premier Group (Pty) Ltd (Lil Lets Group Ltd.)
Eruslu Saglik Urunleri San ve Tic A.S.
Delipap Oy