Brazil Menstrual Hygiene Products Market 2025

The Brazil menstrual hygiene products market is likely to exhibit mild growth, with a projected increase from USD 762.0 million in 2024 to USD 904.6 million by 2030, corresponding to a CAGR of 2.9% during the 2025 to 2030 timeframe. Brazil is witnessing strong growth in the menstrual hygiene products market driven by rising disposable incomes, increased awareness of menstrual health, and greater access to modern products. Public health campaigns and improving societal attitudes are reducing stigma around menstruation, promoting widespread adoption of sanitary pads and tampons. The increasing demand for eco-friendly menstrual care products is another key factor, with Brazilian consumers increasingly seeking organic cotton pads and menstrual cups.

This report provides a strategic analysis of the Brazil menstrual hygiene products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Brazil menstrual hygiene products market is categorized into the following segments:
Product type: pantyliners, tampons, towels and pads, feminine wipes
Distribution channel: supermarkets and hypermarkets, warehouse clubs, grocery stores, health and personal care stores, e-commerce, others

The Brazil menstrual hygiene products market is segmented by product type and distribution channel. By product type, the market includes pantyliners, tampons, towels and pads, and feminine wipes. Distribution channel segmentation includes supermarkets and hypermarkets, warehouse clubs, grocery stores, health and personal care stores, e-commerce, and others.

Competitive Landscape

Key players in the Brazil menstrual hygiene products market include Kenvue Inc., Kimberly-Clark Corporation, The Procter & Gamble Company (P&G), Ever Green Industria e Comercio Ltda., Daio Paper Corporation and Empresas CMPC S.A. (Softys S.A.). This comprehensive report analyzes the performance of leading companies in the menstrual hygiene products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil menstrual hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Brazil menstrual hygiene products market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil menstrual hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil menstrual hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Menstrual Hygiene Products Market – Product Type Analysis
Brazil Menstrual Hygiene Products Market – Distribution Channel Analysis
Company Shares Analysis
Kenvue Inc.
Kimberly-Clark Corporation
The Procter & Gamble Company (P&G)
Ever Green Industria e Comercio Ltda.
Daio Paper Corporation
Empresas CMPC S.A. (Softys S.A.)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Menstrual Hygiene Products Market 2020-2030
Chart Brazil Menstrual Hygiene Products Market, Net Growth, 2020-2030
Chart Brazil Menstrual Hygiene Products Market, Growth Rates, 2020-2030
Table Brazil Menstrual Hygiene Products Market by Product Type, 2020-2030
Chart Brazil Menstrual Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Menstrual Hygiene Products Market by Product Type, 2020-2030
Table Brazil Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Chart Brazil Menstrual Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Menstrual Hygiene Products Market by Distribution Channel, 2020-2030
Table Brazil Menstrual Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Brazil Menstrual Hygiene Products Market, by Companies, 2024
Table Brazil Menstrual Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Brazil Menstrual Hygiene Products Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Menstrual Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Brazil Menstrual Hygiene Products Market: Consumption per Capita (Population)

Companies Mentioned

Kenvue Inc.
Kimberly-Clark Corporation
The Procter & Gamble Company (P&G)
Ever Green Industria e Comercio Ltda.
Daio Paper Corporation
Empresas CMPC S.A. (Softys S.A.)