Sweden Men’s Grooming Products Market 2025

The Sweden men’s grooming products market is on track for a substantial increase of USD 75.0 million, indicating a CAGR of roughly 5.2% during the forecast period from 2025 to 2030. Sweden’s men’s grooming market is thriving, driven by a heightened focus on self-care and personal grooming among Swedish men, particularly in cities like Stockholm. As Swedish men embrace more elaborate skincare, haircare, and shaving routines, the demand for both luxury and eco-friendly products is rising. The increasing influence of global grooming trends, combined with Sweden’s strong interest in sustainability, is pushing the market toward natural and organic grooming products. With growing disposable incomes and improved access to premium grooming solutions through retail and e-commerce, the Swedish men’s grooming market is set for continued growth.

Focused on delivering actionable insights, this report explores the Sweden men’s grooming products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, pricing and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Sweden men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, others

The segmentation of the Sweden men’s grooming products market product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

Prominent companies operating within the market comprise Yves Rocher sa, Weleda AG, Van Gils Perfumes, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Rituals Cosmetics Enterprise B.V., Revlon Inc., Recipe for Men AB, PUIG SL, PM-International AG, Perrigo Company PLC, Orkla ASA, Oriflame Cosmetics S.A., Natura & Co, Mr Bear Co. AB, Maurer & Wirtz GmbH & Co. KG, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Lumene Oy, L’Oreal S.A., Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. KGaA, Euroitalia S.R.L., Estrid Studios AB, Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc. and Colgate-Palmolive Company.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

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Obtain precise statistical data and forecasts for the Sweden men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Sweden men’s grooming products market: product type, pricing and distribution channel.
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Gain deep insights into the dynamics of the Sweden men’s grooming products market.
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Anticipate the future trajectory of the Sweden men’s grooming products market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Men’s Grooming Products Market – Product Type Analysis
Sweden Men’s Grooming Products Market – Pricing Analysis
Sweden Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Weleda AG
Van Gils Perfumes
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Rituals Cosmetics Enterprise B.V.
Revlon, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Men’s Grooming Products Market 2020-2030
Chart Sweden Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Sweden Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Sweden Men’s Grooming Products Market by Product Type, 2020-2030
Chart Sweden Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Men’s Grooming Products Market by Product Type, 2020-2030
Table Sweden Men’s Grooming Products Market by Pricing, 2020-2030
Chart Sweden Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Sweden Men’s Grooming Products Market by Pricing, 2020-2030
Table Sweden Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Sweden Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Sweden Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Sweden Men’s Grooming Products Market, by Companies, 2024
Table Sweden Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Sweden Men’s Grooming Products Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Sweden Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Weleda AG
Van Gils Perfumes
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Rituals Cosmetics Enterprise B.V.
Revlon, Inc.
Recipe for Men AB
PUIG SL
PM-International AG
Perrigo Company PLC
Orkla ASA
Oriflame Cosmetics S.A.
Natura & Co
Mr Bear Co. AB
Maurer & Wirtz GmbH & Co. KG
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Lumene Oy
L’Oreal S.A.
Inter Parfums, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Euroitalia S.R.L.
Estrid Studios AB
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Colgate-Palmolive Company