Saudi Arabia Men’s Grooming Products Market 2025

The Saudi Arabia men’s grooming products market is poised for moderate growth, projected to increase from USD 686.2 million in 2024 to USD 1,101.1 million by 2030, achieving a CAGR of 8.2% during the forecast period. Saudi Arabia’s men’s grooming market is experiencing rapid growth, driven by a shift in cultural attitudes toward male grooming, particularly among younger generations in cities like Riyadh and Jeddah. Saudi men are increasingly investing in skincare, haircare, and personal grooming routines, influenced by global beauty trends and social media influencers. The market is further bolstered by rising disposable incomes, the increasing availability of international grooming brands, and the growing popularity of e-commerce, making premium grooming products more accessible.

The report delivers a comprehensive dataset on the Saudi Arabia men’s grooming products market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, pricing and distribution channel.

Market Segmentation

The Saudi Arabia men’s grooming products market is categorized into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

The men’s grooming products market in the Saudi Arabia is segmented by product type, pricing and distribution channel. The categorization of the market by product type includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

The Saudi Arabia men’s grooming products market exhibits significant competition. Leading companies within the market include Zohoor Al Reef Co., Wipro Limited, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Super-Max group, Societe BIC S.A., Rasasi Perfumes Industry LLC, PUIG SL, Natura & Co, Mahmood Saeed Company Limited, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., Jacques Bogart S.A., Inter Parfums Inc., Hoyu Co. Ltd., Henkel AG & Co. KGaA, Evyap Sabun Yag Gliserin San ve Tic A.S., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Deraah Company, Coty Inc., Combe Incorporated, Chanel S.A., Beiersdorf AG, Arabian Oud Company, Al Majed For Oud, Ajmal International Trading Co. (LLC) and Abdul Samad Al Qurashi Company.

This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Saudi Arabia men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Saudi Arabia men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Saudi Arabia men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Saudi Arabia men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Men’s Grooming Products Market – Product Type Analysis
Saudi Arabia Men’s Grooming Products Market – Pricing Analysis
Saudi Arabia Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Zohoor Al Reef Co.
Wipro Limited
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Super-Max group
Societe BIC S.A.
Rasasi Perfumes Industry LLC
PUIG SL
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Saudi Arabia Men’s Grooming Products Market 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Saudi Arabia Men’s Grooming Products Market by Product Type, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Product Type, 2020-2030
Table Saudi Arabia Men’s Grooming Products Market by Pricing, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Pricing, 2020-2030
Table Saudi Arabia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Saudi Arabia Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Men’s Grooming Products Market, by Companies, 2024
Table Saudi Arabia Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Men’s Grooming Products Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Zohoor Al Reef Co.
Wipro Limited
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Super-Max group
Societe BIC S.A.
Rasasi Perfumes Industry LLC
PUIG SL
Natura & Co
Mahmood Saeed Company Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
Jacques Bogart S.A.
Inter Parfums, Inc.
Hoyu Co., Ltd.
Henkel AG & Co. KGaA
Evyap Sabun Yag Gliserin San ve Tic A.S.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Deraah Company
Coty Inc.
Combe Incorporated
Chanel S.A.
Beiersdorf AG
Arabian Oud Company
Al Majed For Oud
Ajmal International Trading Co. (LLC)
Abdul Samad Al Qurashi Company