Nigeria Men’s Grooming Products Market 2025

Anticipated trends indicate that the Nigeria men’s grooming products market will achieve incremental growth of USD 56.5 million, translating to a CAGR of around 7.7% during the forecast period of 2025 to 2030. In Nigeria, the men’s grooming market is witnessing significant growth, driven by a younger, more urban male population, particularly in cities like Lagos and Abuja. Increased exposure to global grooming trends and social media influencers is shaping Nigerian men’s attitudes toward personal care and grooming routines. As disposable incomes rise, there is an increasing demand for both affordable and premium grooming products. The growth of e-commerce and the increasing availability of international brands are further fueling market expansion.

The report aims to deliver comprehensive data on the Nigeria men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pricing and distribution channel.

Market Segmentation

The Nigeria men’s grooming products market is classified into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

The segmentation of the Nigeria men’s grooming products market product type, pricing and distribution channel. By product type, the market is categorized into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

The competitive landscape of the men’s grooming products industry has been thoroughly analyzed, highlighting key players such as Vovi Products USA, UNZA Holdings Bhd, Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), Societe BIC S.A., Smart Collection Perfume Sdn Bhd, PUIG SL, Parfums de Coeur Ltd., Oriflame Cosmetics S.A., Mirato S.p.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LM Cosmetics, Industria de Diseno Textil S.A., Fragrance World Trading LLC, Euroitalia S.R.L., Dorco Co. Ltd., Dolce & Gabbana S.R.L., Coty Inc., Chris Adams Perfumes, Biochemicals International Ltd., Beiersdorf AG, Albani Corp. and Afnan Perfumes Industry FZC.

This analysis offers a comprehensive overview of the main players in the men’s grooming products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Men’s Grooming Products Market – Product Type Analysis
Nigeria Men’s Grooming Products Market – Pricing Analysis
Nigeria Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Vovi Products USA
UNZA Holdings Bhd
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
Societe BIC S.A.
Smart Collection Perfume Sdn Bhd
PUIG SL
Parfums de Coeur, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Nigeria Men’s Grooming Products Market 2020-2030
Chart Nigeria Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Nigeria Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Nigeria Men’s Grooming Products Market by Product Type, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Product Type, 2020-2030
Table Nigeria Men’s Grooming Products Market by Pricing, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Pricing, 2020-2030
Table Nigeria Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Nigeria Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Nigeria Men’s Grooming Products Market, by Companies, 2024
Table Nigeria Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Nigeria Men’s Grooming Products Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Nigeria Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Vovi Products USA
UNZA Holdings Bhd
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
Societe BIC S.A.
Smart Collection Perfume Sdn Bhd
PUIG SL
Parfums de Coeur, Ltd.
Oriflame Cosmetics S.A.
Mirato S.p.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LM Cosmetics
Industria de Diseno Textil, S.A.
Fragrance World Trading LLC
Euroitalia S.R.L.
Dorco Co., Ltd.
Dolce & Gabbana S.R.L.
Coty Inc.
Chris Adams Perfumes
Biochemicals International Ltd.
Beiersdorf AG
Albani Corp.
Afnan Perfumes Industry FZC