Mexico Men’s Grooming Products Market 2025

The Mexico men’s grooming products market is poised for steady growth, with an expected increase of USD 1.4 billion, reflecting a CAGR of approximately 8.4% from 2025 to 2030. Mexico’s men’s grooming market is rapidly expanding, driven by a cultural shift toward more self-conscious grooming habits among younger Mexican men. Cities like Mexico City and Monterrey are seeing rising demand for skincare, haircare, and shaving products, as more men adopt grooming routines that were once considered exclusive to women. The rise of e-commerce and international beauty influences, including popular male influencers and global beauty trends, are also playing significant roles in shaping the market, along with increasing disposable incomes.

Focused on delivering actionable insights, this report explores the Mexico men’s grooming products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, pricing and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Mexico men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, others

The men’s grooming products market in the Mexico is segmented by product type, pricing and distribution channel. By product type, the market is categorized into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, warehouse clubs, and others.

Competitive Landscape

The market features leading players such as Zermat Internacional S.A. De C.V., Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., PUIG SL, Perfumes y Esencias Fraiche S.A. de C.V., Oriflame Cosmetics S.A., Natura & Co, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Inter Parfums Inc., House of Fuller S. de R.L. de C.V., High Ridge Brands Co., Henkel AG & Co. KGaA, Genomma Lab Internacional SAB de CV, Franslux S.A de C.V., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Dana Classic Fragrances Inc. (IMG Holdings Inc.), Coty Inc., Corporacion Belcorp, Combe Incorporated, Colgate-Palmolive Company, Clarins SA, Chanel S.A. and Betterware de Mexico S.A.P.I. de C.V. (JAFRA).

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

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Obtain precise statistical data and forecasts for the Mexico men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Mexico men’s grooming products market: product type, pricing and distribution channel.
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Gain deep insights into the dynamics of the Mexico men’s grooming products market.
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Anticipate the future trajectory of the Mexico men’s grooming products market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Mexico Men’s Grooming Products Market – Product Type Analysis
Mexico Men’s Grooming Products Market – Pricing Analysis
Mexico Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Zermat Internacional, S.A. De C.V.
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
PUIG SL
Perfumes y Esencias Fraiche, S.A. de C.V.
Oriflame Cosmetics S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Mexico Men’s Grooming Products Market 2020-2030
Chart Mexico Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Mexico Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Mexico Men’s Grooming Products Market by Product Type, 2020-2030
Chart Mexico Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Men’s Grooming Products Market by Product Type, 2020-2030
Table Mexico Men’s Grooming Products Market by Pricing, 2020-2030
Chart Mexico Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Mexico Men’s Grooming Products Market by Pricing, 2020-2030
Table Mexico Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Mexico Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Mexico Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Mexico Men’s Grooming Products Market, by Companies, 2024
Table Mexico Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Mexico Men’s Grooming Products Market, by Brands, 2024
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Mexico Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Zermat Internacional, S.A. De C.V.
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
PUIG SL
Perfumes y Esencias Fraiche, S.A. de C.V.
Oriflame Cosmetics S.A.
Natura & Co
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Inter Parfums, Inc.
House of Fuller, S. de R.L. de C.V.
High Ridge Brands Co.
Henkel AG & Co. KGaA
Genomma Lab Internacional SAB de CV
Franslux S.A de C.V.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Dana Classic Fragrances, Inc. (IMG Holdings Inc.)
Coty Inc.
Corporacion Belcorp
Combe Incorporated
Colgate-Palmolive Company
Clarins SA
Chanel S.A.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)