Kenya Men’s Grooming Products Market 2024

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The Kenya men’s grooming products sector is poised for a dynamic growth phase, anticipating an increase of USD 21.2 million and a compound annual growth rate (CAGR) of approximately 6.9% from 2024 to 2029. Kenya’s men’s grooming market is experiencing rapid growth, driven by a younger, more urbanized male population in cities such as Nairobi. Increasing exposure to global beauty standards and grooming routines, particularly via social media, is encouraging Kenyan men to adopt skincare, haircare, and shaving regimens. Additionally, the growth of the middle class and rising disposable incomes are fueling demand for grooming products. The expansion of e-commerce and retail platforms is further improving access to a diverse range of grooming products.

This report provides a thorough assessment of the Kenya men’s grooming products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product type, pricing and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the men’s grooming products industry.

The Kenya men’s grooming products market is categorized into the following segments:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

The men’s grooming products market in Kenya is segmented based on product type, pricing and distribution channel. By product type, it includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

The men’s grooming products market is largely dominated by key players such as Winner Manufacturing (Aris Cosmetics), Unilever PLC, The Procter & Gamble Company (P&G), Swiss Arabian Perfumes Co. L.L.C, Super-Max group, Societe BIC S.A., Sapil Perfumes Co. LLC., Rasasi Perfumes Industry LLC, PZ Cussons Plc, Meibao Cosmetics Co. Ltd., Maurer & Wirtz GmbH & Co. KG, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Henkel AG & Co. KGaA, Groupe Arthes, Edgewell Personal Care Brands LLC, Coty Inc., Chris Adams Perfumes and Beiersdorf AG.

This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Men’s Grooming Products Market – Product Type Analysis
Kenya Men’s Grooming Products Market – Pricing Analysis
Kenya Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– Winner Manufacturing (Aris Cosmetics)
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Swiss Arabian Perfumes Co. L.L.C
– Super-Max group
– Societe BIC S.A.
– Sapil Perfumes Co. LLC.
– Rasasi Perfumes Industry LLC
– PZ Cussons Plc
…
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Kenya Men’s Grooming Products Market 2019-2029
Chart Kenya Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Kenya Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Kenya Men’s Grooming Products Market by Product Type, 2019-2029
Chart Kenya Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Product Type, 2019-2029
Table Kenya Men’s Grooming Products Market by Pricing, 2019-2029
Chart Kenya Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Pricing, 2019-2029
Table Kenya Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Kenya Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Kenya Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Kenya Men’s Grooming Products Market, by Companies, 2023
Table Kenya Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Kenya Men’s Grooming Products Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Kenya Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Winner Manufacturing (Aris Cosmetics)
Unilever PLC
The Procter & Gamble Company (P&G)
Swiss Arabian Perfumes Co. L.L.C
Super-Max group
Societe BIC S.A.
Sapil Perfumes Co. LLC.
Rasasi Perfumes Industry LLC
PZ Cussons Plc
Meibao Cosmetics Co., Ltd.
Maurer & Wirtz GmbH & Co. KG
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Henkel AG & Co. KGaA
Groupe Arthes
Edgewell Personal Care Brands LLC
Coty Inc.
Chris Adams Perfumes
Beiersdorf AG

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024
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