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Expected to undergo moderate development, the Ghana men’s grooming products market is forecasted to grow at a CAGR of approximately 8.4% during the 2024-2029 period, driven by consistent consumer demand. In Ghana, the men’s grooming market is expanding, driven by a growing focus on appearance and grooming among younger men in cities like Accra. Increased exposure to global beauty trends and grooming routines via social media is helping to reshape perceptions of masculinity, with more men adopting skincare and haircare regimens. Furthermore, improving disposable incomes, along with the rising availability of grooming products through both physical retail and e-commerce platforms, is contributing to market growth.
The report delivers an in-depth analysis of the Ghana men’s grooming products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, pricing and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the men’s grooming products market.
The following outlines the segmentation of the Ghana men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others
The Ghana men’s grooming products market is categorized by product type, pricing and distribution channel. By product type, the market is categorized into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.
The report provides profiles of notable companies, including Unilever PLC, The Procter & Gamble Company (P&G), Super-Max group, Societe BIC S.A., L’Oreal S.A., LORD PRECISION INDUSTRIES S.A.E., Edgewell Personal Care Brands LLC, Coty Inc., Biochemicals International Ltd. and Beiersdorf AG.
This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Obtain precise statistical data and forecasts for the Ghana men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Ghana men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Ghana Men’s Grooming Products Market – Product Type Analysis
Ghana Men’s Grooming Products Market – Pricing Analysis
Ghana Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Super-Max group
– Societe BIC S.A.
– L’Oreal S.A.
– LORD PRECISION INDUSTRIES S.A.E.
– Edgewell Personal Care Brands LLC
– Coty Inc.
– Biochemicals International Ltd.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Ghana Men’s Grooming Products Market 2019-2029
Chart Ghana Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Ghana Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Ghana Men’s Grooming Products Market by Product Type, 2019-2029
Chart Ghana Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Ghana Men’s Grooming Products Market by Product Type, 2019-2029
Table Ghana Men’s Grooming Products Market by Pricing, 2019-2029
Chart Ghana Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Ghana Men’s Grooming Products Market by Pricing, 2019-2029
Table Ghana Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Ghana Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Ghana Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Ghana Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Ghana Men’s Grooming Products Market, by Companies, 2023
Table Ghana Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Ghana Men’s Grooming Products Market, by Brands, 2023
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Ghana Men’s Grooming Products Market: Consumption per Capita (Population)
Unilever PLC
The Procter & Gamble Company (P&G)
Super-Max group
Societe BIC S.A.
L’Oreal S.A.
LORD PRECISION INDUSTRIES S.A.E.
Edgewell Personal Care Brands LLC
Coty Inc.
Biochemicals International Ltd.
Beiersdorf AG
Product Type | Industry Statistics |
---|---|
Region | Middle East and Africa |
Published Date | 2024 |
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