Turkey Laundry Care Market 2025

The Turkey laundry care market is projected to expand from USD 1,216.0 million in 2024 to USD 1,744.5 million by 2030, achieving a CAGR of 6.2% during the period from 2025 to 2030. Turkey’s laundry care market is growing as urbanization continues to rise and consumer purchasing power increases. Consumers in urban areas are increasingly adopting modern laundry solutions, including liquid detergents and fabric softeners, due to their convenience and performance. Additionally, the growing awareness of environmental issues is driving interest in eco-friendly and sustainable laundry care options.

This report provides a comprehensive analysis of the Turkey laundry care market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Turkey laundry care market is outlined below:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others

The laundry care market in the Turkey is segmented by product type and distribution channel. By product type, it includes rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.

Competitive Landscape

The laundry care market is characterized by dominance from key players such as Unilever PLC, The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), Kopas Kozmetik Pazarlama Ve Sanayi A.S., Henkel AG & Co. KGaA, Hayat Holding A.S., Eti Maden Isletmeleri, Dalan Kimya Endustri A.S., Colgate-Palmolive Company, Beyaz Kagit A.S., Amway Corporation and ABC Deterjan San. ve Tic. A.S.

This report presents an extensive analysis of major entities in the laundry care market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Turkey laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Turkey laundry care market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Turkey Laundry Care Market – Product Type Analysis
Turkey Laundry Care Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
Henkel AG & Co. KGaA
Hayat Holding A.S.
Eti Maden Isletmeleri
Dalan Kimya Endustri A.S.
Colgate-Palmolive Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Turkey Laundry Care Market 2020-2030
Chart Turkey Laundry Care Market, Net Growth, 2020-2030
Chart Turkey Laundry Care Market, Growth Rates, 2020-2030
Table Turkey Laundry Care Market by Product Type, 2020-2030
Chart Turkey Laundry Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Turkey Laundry Care Market by Product Type, 2020-2030
Table Turkey Laundry Care Market by Distribution Channel, 2020-2030
Chart Turkey Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Turkey Laundry Care Market by Distribution Channel, 2020-2030
Table Turkey Laundry Care Market Share (%), by Companies, 2020-2024
Chart Turkey Laundry Care Market, by Companies, 2024
Table Turkey Laundry Care Market Share (%), by Brands, 2020-2024
Chart Turkey Laundry Care Market, by Brands, 2024
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Laundry Care Market: Spend as a Proportion of GDP (%)
Table Turkey Laundry Care Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
Henkel AG & Co. KGaA
Hayat Holding A.S.
Eti Maden Isletmeleri
Dalan Kimya Endustri A.S.
Colgate-Palmolive Company
Beyaz Kagit A.S.
Amway Corporation
ABC Deterjan San. ve Tic. A.S.