Romania Laundry Care Market 2024

The Romania laundry care market is poised for moderate growth, projected to increase from USD 621.9 million in 2023 to USD 981.4 million by 2029, achieving a CAGR of 7.9% during the forecast period. Romania’s laundry care market is being driven by increasing urbanization and the growing purchasing power of the middle class. The demand for convenient, high-performance laundry solutions, such as liquid detergents and fabric softeners, is on the rise. Furthermore, there is a noticeable shift toward environmentally sustainable laundry products, including plant-based detergents and recyclable packaging, as consumers become more eco-conscious.

This report presents a detailed overview of the Romania laundry care industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type and distribution channel. This detailed analysis supports the identification of growth opportunities within the laundry care industry.

Market Segmentation

The Romania laundry care market is structured as follows:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others

The laundry care market in Romania is segmented based on product type and distribution channel. The categorization of the market by product type includes rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.

Competitive Landscape

The laundry care market remains highly competitive, with major players including Werner & Mertz GmbH, Unilever PLC, The Procter & Gamble Company (P&G), Sano-Bruno’s Enterprises Ltd., Reckitt Benckiser Group plc (RB), Henkel AG & Co. KGaA, Ficosota Syntez OOD (Ficosota Holding Ltd.), Eureka Hellas S.A. and Dalli-Werke GmbH & Co. KG.

The report provides a detailed assessment of prominent companies within the laundry care market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Romania laundry care market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Romania Laundry Care Market – Product Type Analysis
Romania Laundry Care Market – Distribution Channel Analysis
Key Players and Market Share
– Werner & Mertz GmbH
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Sano-Bruno’s Enterprises Ltd.
– Reckitt Benckiser Group plc (RB)
– Henkel AG & Co. KGaA
– Ficosota Syntez OOD (Ficosota Holding Ltd.)
– Eureka Hellas S.A.
– Dalli-Werke GmbH & Co. KG
Macroeconomic Data and Forecast
Disclaimer

FIGURES AND TABLES
Table Romania Laundry Care Market 2019-2029
Chart Romania Laundry Care Market, Net Growth, 2019-2029
Chart Romania Laundry Care Market, Growth Rates, 2019-2029
Table Romania Laundry Care Market by Product Type, 2019-2029
Chart Romania Laundry Care Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Romania Laundry Care Market by Product Type, 2019-2029
Table Romania Laundry Care Market by Distribution Channel, 2019-2029
Chart Romania Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Romania Laundry Care Market by Distribution Channel, 2019-2029
Table Romania Laundry Care Market Share (%), by Companies, 2019-2023
Chart Romania Laundry Care Market, by Companies, 2023
Table Romania Laundry Care Market Share (%), by Brands, 2019-2023
Chart Romania Laundry Care Market, by Brands, 2023
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Laundry Care Market: Spend as a Proportion of GDP (%)
Table Romania Laundry Care Market: Consumption per Capita (Population)

Companies Mentioned

Werner & Mertz GmbH
Unilever PLC
The Procter & Gamble Company (P&G)
Sano-Bruno’s Enterprises Ltd.
Reckitt Benckiser Group plc (RB)
Henkel AG & Co. KGaA
Ficosota Syntez OOD (Ficosota Holding Ltd.)
Eureka Hellas S.A.
Dalli-Werke GmbH & Co. KG