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Middle East and Africa Laundry Care Market 2025
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The Middle East and Africa laundry care market is on track for a substantial increase of USD 5.5 billion, indicating a CAGR of roughly 7% during the forecast period from 2025 to 2030. The laundry care market in the Middle East and Africa is primarily driven by the region’s rapid urbanization and increasing middle-class population, which leads to greater demand for household products. Additionally, rising disposable incomes and shifting consumer preferences toward premium, convenient laundry care solutions such as liquid detergents and fabric softeners are fueling market growth. Furthermore, the region’s hot and humid climate necessitates frequent laundry cycles, further driving the need for laundry products.
Focused on delivering actionable insights, this report explores the Middle East and Africa laundry care market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, distribution channel and country, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Middle East and Africa laundry care market:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
In Middle East and Africa, the laundry care market is segmented by product type, distribution channel and country. By product type, the market includes rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.
Competitive Landscape
Top players featured in the Middle East and Africa laundry care market study include Univers Detergent Sarl, Unilever PLC, The Procter & Gamble Company (P&G), The Clorox Company, The Bolton Group, Societe El Jmal, Societe d’Articles Hygieniques Sarl (SAH), Societe Camerounaise de Raffinage Maya & Cie, SNI Societe Nationale d’Investissement Corp., Saudi Industrial Detergents Company, Sano-Bruno’s Enterprises Ltd., Reckitt Benckiser Group plc (RB), Qatar Detergent Company W.L.L, PZ Cussons Plc, PT Wings Surya, Nourdm global Co. Ltd., NANA BOUBA GROUP, Menengai Oil Refineries Ltd., Madar Group, Kapa Oil Refineries Limited, Henkel AG & Co. KGaA, Hayat Holding A.S., Esquirol Production Sarl, Endeks Kimya San. ve Tic. A.S., Eko Supreme Nigeria Ltd., Complexe Industriel du Littoral, Colgate-Palmolive Company, Cie des Detergents et du Savon de Marseille, Bliss Chemicals (Pty) Ltd., Bidco Africa Ltd., Beyaz Kagit A.S., Basel Angola Sociedade de Detergentes S.A., Aspira Nigeria Ltd., Arma For Soap & Detergents, Altunkaya Group of Companies and ABC Deterjan San. ve Tic. A.S.
This report delivers an in-depth examination of leading companies in the laundry care sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Middle East and Africa laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa laundry care market: product type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Laundry Care Market – Product Type Analysis
Middle East and Africa Laundry Care Market – Distribution Channel Analysis
Middle East and Africa Laundry Care Market – Country Analysis
Company Shares Analysis
Univers Detergent Sarl
Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
The Bolton Group
Societe El Jmal
Societe d’Articles Hygieniques Sarl (SAH)
Societe Camerounaise de Raffinage Maya & Cie
SNI Societe Nationale d’Investissement Corp.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa Laundry Care Market 2020-2030
Chart Middle East and Africa Laundry Care Market, Net Growth, 2020-2030
Chart Middle East and Africa Laundry Care Market, Growth Rates, 2020-2030
Table Middle East and Africa Laundry Care Market by Product Type, 2020-2030
Chart Middle East and Africa Laundry Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Laundry Care Market by Product Type, 2020-2030
Table Middle East and Africa Laundry Care Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Laundry Care Market by Distribution Channel, 2020-2030
Table Middle East and Africa Laundry Care Market by Country, 2020-2030
Chart Middle East and Africa Laundry Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Laundry Care Market by Country, 2020-2030
Table Middle East and Africa Laundry Care Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Laundry Care Market, by Companies, 2024
Table Middle East and Africa Laundry Care Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Laundry Care Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Laundry Care Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Laundry Care Market: Consumption per Capita (Population)
Companies Mentioned
Univers Detergent Sarl
Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
The Bolton Group
Societe El Jmal
Societe d’Articles Hygieniques Sarl (SAH)
Societe Camerounaise de Raffinage Maya & Cie
SNI Societe Nationale d’Investissement Corp.
Saudi Industrial Detergents Company
Sano-Bruno’s Enterprises Ltd.
Reckitt Benckiser Group plc (RB)
Qatar Detergent Company W.L.L
PZ Cussons Plc
PT Wings Surya
Nourdm Global Co., Ltd.
NANA BOUBA GROUP
Menengai Oil Refineries Ltd.
Madar Group
Kapa Oil Refineries Limited
Henkel AG & Co. KGaA
Hayat Holding A.S.
Esquirol Production Sarl
Endeks Kimya San. ve Tic. A.S.
Eko Supreme Nigeria Ltd.
Complexe Industriel du Littoral
Colgate-Palmolive Company
Cie des Detergents et du Savon de Marseille
Bliss Chemicals (Pty) Ltd.
Bidco Africa Ltd.
Beyaz Kagit A.S.
Basel Angola Sociedade de Detergentes, S.A.
Aspira Nigeria Ltd.
Arma For Soap & Detergents
Altunkaya Group of Companies
ABC Deterjan San. ve Tic. A.S.
| Product Type | Market Research |
|---|---|
| Region | Middle East and Africa |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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