Europe Laundry Care Market 2025

The Europe laundry care market is expected to see a slight increase of USD 5.1 billion, translating to a CAGR of about 3.4% from 2025 to 2030. In Europe, the laundry care market is driven by a combination of sustainability trends and the growing preference for eco-friendly products. Consumers are increasingly seeking detergent products that are not only effective but also environmentally friendly, leading to the rise of plant-based and biodegradable formulations. The market is also supported by the growing adoption of automated washing machines and the shift toward premium laundry care solutions. The prevalence of smaller households and busy lifestyles also boosts demand for convenient, easy-to-use products like laundry pods.

Providing a strategic perspective on the Europe laundry care market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, distribution channel and country, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Europe laundry care market is classified into the following segments:
Product type: rug/carpet cleaners, fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The Europe market for laundry care is divided based on product type, distribution channel and country. By product type, the market is categorized into rug/carpet cleaners, fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include Yves Rocher sa, Werner & Mertz GmbH, Unilever PLC, The Procter & Gamble Company (P&G), The Bolton Group, Sutter Industries S.p.A., S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Paglieri S.p.A., Orkla ASA, Henkel AG & Co. KGaA, Hayat Holding A.S., Gruppo Sodalis Srl, Gruppo Desa S.p.A., Grupo Ac Marca SL, fit GmbH, Fater S.p.A., delta pronatura GmbH, Dalli-Werke GmbH & Co. KG, Colgate-Palmolive Company, Bluesun Consumer Brands SLU and Beyaz Kagit A.S.

This analysis offers a comprehensive overview of the main players in the laundry care market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Europe laundry care market: product type, distribution channel and country.
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Gain deep insights into the dynamics of the Europe laundry care market.
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Anticipate the future trajectory of the Europe laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Laundry Care Market – Product Type Analysis
Europe Laundry Care Market – Distribution Channel Analysis
Europe Laundry Care Market – Country Analysis
Company Shares Analysis
Yves Rocher sa
Werner & Mertz GmbH
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Sutter Industries S.p.A.
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Laundry Care Market 2020-2030
Chart Europe Laundry Care Market, Net Growth, 2020-2030
Chart Europe Laundry Care Market, Growth Rates, 2020-2030
Table Europe Laundry Care Market by Product Type, 2020-2030
Chart Europe Laundry Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Laundry Care Market by Product Type, 2020-2030
Table Europe Laundry Care Market by Distribution Channel, 2020-2030
Chart Europe Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Laundry Care Market by Distribution Channel, 2020-2030
Table Europe Laundry Care Market by Country, 2020-2030
Chart Europe Laundry Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Laundry Care Market by Country, 2020-2030
Table Europe Laundry Care Market Share (%), by Companies, 2020-2024
Chart Europe Laundry Care Market, by Companies, 2024
Table Europe Laundry Care Market Share (%), by Brands, 2020-2024
Chart Europe Laundry Care Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Laundry Care Market: Spend as a Proportion of GDP (%)
Table Europe Laundry Care Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Werner & Mertz GmbH
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
Sutter Industries S.p.A.
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Orkla ASA
Henkel AG & Co. KGaA
Hayat Holding A.S.
Gruppo Sodalis Srl
Gruppo Desa S.p.A.
Grupo Ac Marca SL
fit GmbH
Fater S.p.A.
delta pronatura GmbH
Dalli-Werke GmbH & Co. KG
Colgate-Palmolive Company
Bluesun Consumer Brands SLU
Beyaz Kagit A.S.