USA Intimate Hygiene Market 2025

The USA intimate hygiene market is expected to see a slight increase of USD 126.2 million, translating to a CAGR of about 4.7% from 2025 to 2030. In the United States, the intimate hygiene market is experiencing robust growth, fueled by increasing awareness of the importance of personal hygiene and intimate health, particularly among women. The rising trend of self-care and wellness is encouraging more Americans to adopt intimate hygiene products as part of their daily routines. Additionally, the growing preference for natural, organic, and sustainable products is driving demand as consumers seek safer, environmentally friendly options. The accessibility of intimate hygiene products through e-commerce platforms and retail stores makes them more readily available to a larger demographic, further propelling market growth.

Providing a strategic perspective on the USA intimate hygiene market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The USA intimate hygiene market is classified into the following segments:
Product type: intimate washes, intimate wipes
Distribution channel: supermarkets and hypermarkets, health and beauty stores, e-commerce, others

The USA intimate hygiene market is categorized by product type and distribution channel. By product type, the market is categorized into intimate washes, and intimate wipes. Distribution channel segmentation comprises supermarkets and hypermarkets, health and beauty stores, e-commerce, and others.

Competitive Landscape

The intimate hygiene market is characterized by dominance from key players such as Unilever PLC, The Procter & Gamble Company (P&G), Prestige Consumer Healthcare Inc., Edgewell Personal Care Brands LLC and Combe Incorporated. This analysis offers a comprehensive overview of the main players in the intimate hygiene market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA intimate hygiene market.
Gain in-depth analysis and forecasts for the key segments of the USA intimate hygiene market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA intimate hygiene market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Intimate Hygiene Market – Product Type Analysis
USA Intimate Hygiene Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Prestige Consumer Healthcare, Inc.
Edgewell Personal Care Brands LLC
Combe Incorporated
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Intimate Hygiene Market 2020-2030
Chart USA Intimate Hygiene Market, Net Growth, 2020-2030
Chart USA Intimate Hygiene Market, Growth Rates, 2020-2030
Table USA Intimate Hygiene Market by Product Type, 2020-2030
Chart USA Intimate Hygiene Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Intimate Hygiene Market by Product Type, 2020-2030
Table USA Intimate Hygiene Market by Distribution Channel, 2020-2030
Chart USA Intimate Hygiene Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Intimate Hygiene Market by Distribution Channel, 2020-2030
Table USA Intimate Hygiene Market Share (%), by Companies, 2020-2024
Chart USA Intimate Hygiene Market, by Companies, 2024
Table USA Intimate Hygiene Market Share (%), by Brands, 2020-2024
Chart USA Intimate Hygiene Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Intimate Hygiene Market: Spend as a Proportion of GDP (%)
Table USA Intimate Hygiene Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
The Procter & Gamble Company (P&G)
Prestige Consumer Healthcare, Inc.
Edgewell Personal Care Brands LLC
Combe Incorporated