Your cart is currently empty!
United Arab Emirates Home Care Market 2025
$675.00
The home care market in the United Arab Emirates is projected to expand from USD 453.6 million in 2025 to USD 680.7 million by 2030, marking a compound annual growth rate of 8.46% and reflecting the sector’s strong alignment with the country’s broader trajectory of premiumisation and sustainability. As consumer expectations evolve, the demand for multifunctional home care solutions is accelerating, with households seeking products that offer both efficiency and value. This trend is especially pronounced among urban, time-pressed consumers who prioritise convenience without compromising on performance.
Sustainability has emerged as a defining theme in purchasing behaviour, with health-conscious and environmentally-aware consumers gravitating toward brands that deliver on promises of natural ingredients, biodegradable formulations, and recyclable packaging. These preferences are no longer niche but increasingly mainstream, influencing both product development and marketing narratives. Multinationals and local players alike are pivoting towards cleaner chemistry and circular packaging strategies to stay ahead in a market where eco-credentials are fast becoming a baseline requirement rather than a differentiator.
Innovation will remain central to market momentum. As households adopt more holistic wellness mindsets, the boundary between personal and home hygiene is blurring, creating opportunities for hybrid products that combine sensory appeal with functionality. The UAE’s diverse population and high levels of disposable income make it a fertile testing ground for such premium concepts, while the government’s environmental policies and waste reduction targets further incentivise sustainability-led innovation.
Over the forecast period, growth in the UAE’s home care sector will be shaped by an interplay of shifting consumer priorities and proactive industry responses. Players that successfully align product portfolios with demands for efficiency, transparency, and environmental stewardship are expected to consolidate competitive advantages in an increasingly sophisticated marketplace.
Providing a strategic perspective on the United Arab Emirates home care market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Report Highlights
Providing a forward-looking view of the United Arab Emirates home care market, this report presents size estimates from 2020 to 2030, with figures in (Tons/AED/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The United Arab Emirates home care market is classified into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the home care market in United Arab Emirates, highlighting dominant firms and brand-level movements.
delta pronatura GmbH
Ditra Sitra (Dubai)
Henkel AG & Co. KGaA
Jeyes Group
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
Transmed Overseas Incorporated S.A.
Unilever PLC
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the United Arab Emirates home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Arab Emirates Home Care Market – Product Type Analysis
United Arab Emirates Home Care Market – Packaging Type Analysis
United Arab Emirates Home Care Market – Distribution Channel Analysis
Company Shares Analysis
delta pronatura GmbH
Ditra Sitra (Dubai)
Henkel AG & Co. KGaA
Jeyes Group
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Bolton Group
The Clorox Company
The Procter & Gamble Company (P&G)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Arab Emirates Home Care Market 2020-2030
Chart United Arab Emirates Home Care Market, Net Growth, 2020-2030
Chart United Arab Emirates Home Care Market, Growth Rates, 2020-2030
Table United Arab Emirates Home Care Market by Product Type, 2020-2030
Chart United Arab Emirates Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Product Type, 2020-2030
Table United Arab Emirates Home Care Market by Packaging Type, 2020-2030
Chart United Arab Emirates Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Packaging Type, 2020-2030
Table United Arab Emirates Home Care Market by Distribution Channel, 2020-2030
Chart United Arab Emirates Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Arab Emirates Home Care Market by Distribution Channel, 2020-2030
Table United Arab Emirates Home Care Market Share (%), by Companies, 2020-2024
Chart United Arab Emirates Home Care Market, by Companies, 2024
Table United Arab Emirates Home Care Market Share (%), by Brands, 2020-2024
Chart United Arab Emirates Home Care Market, by Brands, 2024
Table United Arab Emirates – Population (Millions) and Forecast
Table United Arab Emirates – Consumer Price Index (CPI) and Forecast
Table United Arab Emirates – Gross Domestic Product and Forecast
Table United Arab Emirates Home Care Market: Spend as a Proportion of GDP (%)
Table United Arab Emirates Home Care Market: Consumption per Capita (Population)
| Product Type | Market Research |
|---|---|
| Region | Middle East and Africa |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.