Sweden Home Care Market 2025

The Swedish home care market is set for measured growth, expanding from $452.3 million to $575.6 million by 2030 – a 4.94% annual climb that reflects the country’s unique balancing act between fiscal caution and environmental idealism. Beneath this steady trajectory, two competing forces are reshaping the sector: economic pragmatism is driving demand for multifunctional solutions, while sustainability imperatives continue to push formulation breakthroughs.

Economic headwinds have cemented a culture of calculated consumption, where Swedish households meticulously evaluate every cleaning product purchase. This has given rise to a new generation of hybrid formulations that combine multiple functions – disinfecting, deodorizing, and stain removal – in single products. The appeal lies not just in cost savings, but in reducing cabinet clutter, a priority in Sweden’s compact urban apartments. Manufacturers are responding with ultra-concentrated formats that allow dilution at home, cleverly aligning with both budget concerns and sustainability goals by minimizing packaging and transport emissions. These innovations are subtly altering consumption patterns, as fewer but more potent products replace the traditional array of specialized cleaners.

Yet even in this cost-conscious environment, Sweden’s deep-rooted environmental ethos continues to steer innovation. The market is witnessing quiet revolutions in biodegradable surfactants and plant-based disinfectants – advancements that go beyond marketing claims to deliver measurable reductions in aquatic toxicity. This ecological rigor is now table stakes for product development, with even budget-oriented lines expected to meet stringent environmental certifications. The convergence of frugality and sustainability has birthed an intriguing paradox: products must simultaneously offer superior cost-per-use metrics and uncompromising green credentials to succeed in this discerning market.

The retail landscape mirrors this duality. While discount channels thrive, they’re increasingly stocked with eco-efficient products that satisfy both the wallet and conscience. Meanwhile, e-commerce platforms are leveraging subscription models for refillable concentrates, appealing to time-pressed urbanites seeking both convenience and sustainable virtue. As Sweden’s home care market evolves, success will belong to those who can distill cleaning efficacy, environmental integrity, and economic value into ever more concentrated forms – a challenge as precise as the Scandinavian design ethos itself.

Focused on delivering actionable insights, this report explores the Sweden home care market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Report Highlights

This report presents a comprehensive analysis of the Sweden home care market size (in Tons/SEK/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The following outlines the segmentation of the Sweden home care market:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (rim blocks/liquids, toilet liquids/foam)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., convenience stores, direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, home product stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This report presents market share figures for top companies operating in the home care sector in Sweden, highlighting brand reach and competitive footprint. Notable participants include:
Bluesun Consumer Brands SLU
Bona AB
Colgate-Palmolive Company
Freudenberg Home and Cleaning Solutions GmbH
Henkel AG & Co. KGaA
Herdins Fargverk AB (AVA)
Julius Samann Ltd
Orkla ASA
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
SBM Developpement SAS
Sterling Polish Company A/S
The Procter & Gamble Company (P&G)
Unilever PLC
W. Neudorff GmbH KG

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Sweden home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Home Care Market – Product Type Analysis
Sweden Home Care Market – Packaging Type Analysis
Sweden Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Bluesun Consumer Brands SLU
Bona AB
Colgate-Palmolive Company
Freudenberg Home and Cleaning Solutions GmbH
Henkel AG & Co. KGaA
Herdins Fargverk AB (AVA)
Julius Samann Ltd
Orkla ASA
Reckitt Benckiser Group plc (RB)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Home Care Market 2020-2030
Chart Sweden Home Care Market, Net Growth, 2020-2030
Chart Sweden Home Care Market, Growth Rates, 2020-2030
Table Sweden Home Care Market by Product Type, 2020-2030
Chart Sweden Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Home Care Market by Product Type, 2020-2030
Table Sweden Home Care Market by Packaging Type, 2020-2030
Chart Sweden Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Home Care Market by Packaging Type, 2020-2030
Table Sweden Home Care Market by Distribution Channel, 2020-2030
Chart Sweden Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Home Care Market by Distribution Channel, 2020-2030
Table Sweden Home Care Market Share (%), by Companies, 2020-2024
Chart Sweden Home Care Market, by Companies, 2024
Table Sweden Home Care Market Share (%), by Brands, 2020-2024
Chart Sweden Home Care Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Home Care Market: Spend as a Proportion of GDP (%)
Table Sweden Home Care Market: Consumption per Capita (Population)