Canada Home Care Market 2025

The Canadian home care market is expected to grow from USD 3.2 billion in 2025 to USD 3.8 billion by 2030, reflecting a compound annual growth rate of 3.87% and underscoring steady, if measured, expansion in a category shaped by divergent consumer priorities. While economic uncertainty and shifting lifestyle patterns continue to place pressure on discretionary spending, core product segments – particularly laundry detergents – remain resilient, driven by their indispensable role in daily routines. In contrast, demand for non-essential items has softened, in part due to the widespread casualization of workwear, which has reduced the frequency and urgency of specialized garment care.

At the same time, heightened awareness of health and environmental sustainability is steering consumers toward more responsible choices. Interest in low-waste and biodegradable options, such as laundry sheets and refillable surface cleaners, is gaining traction among eco-conscious households. Brands that effectively communicate the environmental benefits of their products while maintaining functional efficacy are positioned to benefit from this structural shift. Clean-label formulations and transparent sourcing are no longer differentiators but emerging expectations in this maturing market.

Parallel to this, the evolution of retail channels is playing a pivotal role in shaping purchasing behaviour. E-commerce continues to outperform traditional formats, boosted by widespread consumer preference for convenience and speed. Retailers are increasingly investing in omnichannel capabilities – including click-and-collect models and seamless in-store pickup services – to capture a broader share of wallet and reinforce customer loyalty. These hybrid models are becoming instrumental in bridging the gap between physical and digital retail, especially in suburban and rural markets where logistics flexibility is paramount.

Over the forecast period, Canada’s home care market will be defined by its balancing act between essential consumption and aspirational values. Players that can combine affordability with sustainability, and convenience with transparency, will be best positioned to navigate a consumer landscape that is at once cost-conscious and values-driven.

The report aims to deliver comprehensive data on the Canada home care market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.

Report Highlights

This report presents a comprehensive dataset detailing the Canada home care market size from 2020 to 2030, with metrics reported in (Tons/CAD/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The Canada home care market is classified into the following segments:
Product type – e.g., air fresheners (aerosol air fresheners, candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, others), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (baits, coils, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents, rug/carpet cleaners), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam, others)
Packaging type – e.g., flexible packaging, glass, metal, paper-based containers, rigid plastic
Distribution channel – e.g., direct selling, discounters, e-commerce, general merchandise stores, health and beauty stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Updated market share data for major industry players in Canada home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Bath & Body Works, Inc.
BISSELL Homecare, Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
EMU Polishes Inc.
Henkel AG & Co. KGaA
Kik Custom Products Inc.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
The Clorox Company
The Procter & Gamble Company (P&G)
Unilever PLC

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Canada home care sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Canada Home Care Market – Product Type Analysis
Canada Home Care Market – Packaging Type Analysis
Canada Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Bath & Body Works, Inc.
BISSELL Homecare, Inc.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
EMU Polishes Inc.
Henkel AG & Co. KGaA
Kik Custom Products Inc.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Canada Home Care Market 2020-2030
Chart Canada Home Care Market, Net Growth, 2020-2030
Chart Canada Home Care Market, Growth Rates, 2020-2030
Table Canada Home Care Market by Product Type, 2020-2030
Chart Canada Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Canada Home Care Market by Product Type, 2020-2030
Table Canada Home Care Market by Packaging Type, 2020-2030
Chart Canada Home Care Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Canada Home Care Market by Packaging Type, 2020-2030
Table Canada Home Care Market by Distribution Channel, 2020-2030
Chart Canada Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Canada Home Care Market by Distribution Channel, 2020-2030
Table Canada Home Care Market Share (%), by Companies, 2020-2024
Chart Canada Home Care Market, by Companies, 2024
Table Canada Home Care Market Share (%), by Brands, 2020-2024
Chart Canada Home Care Market, by Brands, 2024
Table Canada – Population (Millions) and Forecast
Table Canada – Consumer Price Index (CPI) and Forecast
Table Canada – Gross Domestic Product and Forecast
Table Canada Home Care Market: Spend as a Proportion of GDP (%)
Table Canada Home Care Market: Consumption per Capita (Population)