Cambodia Home Care Market 2025

The Cambodian home care market is projected to expand at an 8.58% CAGR from USD 227.6 million in 2025 to USD 343.5 million by 2030, driven by fundamental shifts in consumer behavior and socioeconomic development. Two interlinked trends are reshaping the sector: accelerating urbanization and heightened hygiene consciousness, both of which are creating new demand patterns while maintaining affordability as a critical market determinant.

Urban migration patterns are fundamentally altering consumption habits, with city dwellers exhibiting distinct preferences for convenience-oriented and specialized cleaning products. As Cambodia’s urban population grows – drawn by better employment opportunities – households are transitioning from traditional cleaning methods to packaged solutions. This shift is particularly evident in the rising demand for toilet care products, spurred by increasing installation of modern sanitation systems in urban homes and concerns about disease prevention. The market is witnessing a parallel expansion in laundry care, supported by gradual washing machine adoption among urban middle-class households, facilitated by improved access to consumer credit.

Post-pandemic hygiene standards continue to influence purchasing decisions, with disinfectants and germ-protection products maintaining strong positioning. The health crisis has left a lasting legacy of cleanliness awareness, particularly in urban centers like Phnom Penh, where consumers increasingly view home care products as essential rather than discretionary purchases. This behavioral shift is creating opportunities for product differentiation through scent profiles, with lime and lavender emerging as preferred fragrances associated with freshness and cleanliness. The market is simultaneously seeing nascent interest in natural and allergy-friendly formulations, particularly among younger, more environmentally-conscious urban consumers, though price sensitivity remains a significant barrier to widespread adoption of premium eco-friendly products.

Underlying these trends is Cambodia’s evolving economic landscape, where GDP growth projections of 6.0% contrast with uneven income distribution and persistent informal employment. While rising disposable incomes are enabling some trading up in urban areas, the majority of consumers remain highly price-sensitive, favoring multi-purpose products and small pack sizes. Domestic manufacturing is expected to expand, potentially improving affordability and access for lower-income households through import substitution. The market’s growth trajectory will ultimately depend on balancing these aspirational consumption trends with the economic realities of a population where traditional gender roles in household cleaning persist even as more women enter the workforce. As urbanization continues and hygiene expectations rise, Cambodia’s home care market is positioned for sustained expansion, though its progress will likely follow an uneven path between urban and rural consumption patterns.

The report aims to deliver comprehensive data on the Cambodia home care market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type and distribution channel.

Report Highlights

This report presents a comprehensive dataset detailing the Cambodia home care market size from 2020 to 2030, with metrics reported in (Tons/KHR/USD). It includes actual historical data from 2020 to 2024 and forward-looking projections through 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The Cambodia home care market is classified into the following segments:
Product type – e.g., air fresheners, dishwashing, household insecticides (coils, electric insecticides, sprays/aerosols, others), laundry care (fabric softeners, laundry aids, laundry detergents), polishes (metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, kitchen cleaners, multi-purpose cleaners, scouring agents), toilet care (in-cistern cleaners, toilet liquids/foam)
Distribution channel – e.g., convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Updated market share data for major industry players in Cambodia home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Fumakilla Limited
Lion Corporation
Mosfly International Sdn. Bhd.
Netco – Net Detergent Co
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Saraya Co., Ltd.
Thanatkorn International Co., Ltd.
Unilever PLC
Vietnam National Chemical Group (Lix Detergent JSC)

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Cambodia home care sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Cambodia Home Care Market – Product Type Analysis
Cambodia Home Care Market – Distribution Channel Analysis
Company Shares Analysis
Fumakilla Limited
Lion Corporation
Mosfly International Sdn. Bhd.
Netco – Net Detergent Co
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Son, Inc.
Saraya Co., Ltd.
Thanatkorn International Co., Ltd.
Unilever PLC
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Cambodia Home Care Market 2020-2030
Chart Cambodia Home Care Market, Net Growth, 2020-2030
Chart Cambodia Home Care Market, Growth Rates, 2020-2030
Table Cambodia Home Care Market by Product Type, 2020-2030
Chart Cambodia Home Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Cambodia Home Care Market by Product Type, 2020-2030
Table Cambodia Home Care Market by Distribution Channel, 2020-2030
Chart Cambodia Home Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Cambodia Home Care Market by Distribution Channel, 2020-2030
Table Cambodia Home Care Market Share (%), by Companies, 2020-2024
Chart Cambodia Home Care Market, by Companies, 2024
Table Cambodia Home Care Market Share (%), by Brands, 2020-2024
Chart Cambodia Home Care Market, by Brands, 2024
Table Cambodia – Population (Millions) and Forecast
Table Cambodia – Consumer Price Index (CPI) and Forecast
Table Cambodia – Gross Domestic Product and Forecast
Table Cambodia Home Care Market: Spend as a Proportion of GDP (%)
Table Cambodia Home Care Market: Consumption per Capita (Population)