Vietnam Hair Care Products Market 2024

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According to latest analysis, the hair care products in Vietnam market was USD 979 million in 2023 and is expected to reach USD 1,460 million in 2029 and register a CAGR of 6.9% during the forecast period, 2024-2029. The increasing focus on personal grooming and appearance is evident, as more individuals prioritize hair health and seek products that offer both aesthetic and restorative benefits. This shift is supported by a growing awareness of the impact of hair care on overall image and confidence.

Economic development and rising disposable incomes have further contributed to the market’s expansion. As consumers enjoy greater financial stability, there is a growing inclination towards investing in higher-quality and specialized hair care products. This trend reflects a broader shift towards premium offerings that deliver enhanced performance and cater to diverse hair needs.

Additionally, the proliferation of digital media and online platforms has significantly influenced consumer choices. The widespread use of social media and the internet has enabled rapid dissemination of beauty trends and product recommendations, driving consumer interest and adoption of new and innovative hair care solutions.

This report presents a detailed overview of the Vietnam hair care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, pricing, packaging material, and distribution channel. This detailed analysis supports the identification of growth opportunities within the hair care products industry.

The hair care products market in Vietnam is structured as follows:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The Vietnam hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Vietnam is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Vietnam has been segmented into mass, and premium. By packaging material, the hair care products market in Vietnam has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Vietnam is also categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Vietnam hair care products market is highly competitive. The leading players in the hair care products market include Unilever PLC, The Procter & Gamble Company (P&G), Wipro Limited, Marico Limited, L’Oreal S.A., FineToday Holdings Co. Ltd., Sao Thai Duong Cosmetics JSC, Hoa Linh Pharma Co. Ltd., Hoyu Co. Ltd., Revlon Inc., LG Household & Health Care Ltd., Kao Corporation, Dai Viet Huong Company Limited, Davines S.p.A., John Paul Mitchell Systems Inc., Amway Corporation.

This report provides a thorough assessment of the Vietnam hair care products market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Vietnam hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewVietnam hair care products market – product analysis
Vietnam hair care products market – pricing analysis
Vietnam hair care products market – packaging material analysis
Vietnam hair care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Wipro Limited
– Marico Limited
– L’Oreal S.A.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Vietnam hair care products market 2019-2029
Chart Vietnam hair care products market, net growth, 2019-2029
Chart Vietnam hair care products market, growth rates, 2019-2029
Table Vietnam hair care products market by product, 2019-2029
Chart Vietnam hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Vietnam hair care products market by product, 2019-2029
Table Vietnam hair care products market by pricing, 2019-2029
Chart Vietnam hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Vietnam hair care products market by pricing, 2019-2029
Table Vietnam hair care products market by packaging material, 2019-2029
Chart Vietnam hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Vietnam hair care products market by packaging material, 2019-2029
Table Vietnam hair care products market by distribution channel, 2019-2029
Chart Vietnam hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Vietnam hair care products market by distribution channel, 2019-2029
Table Vietnam hair care products market share (%), by companies, 2019-2023
Chart Vietnam hair care products market, by companies, 2023
Table Vietnam hair care products market share (%), by brands, 2019-2023
Chart Vietnam hair care products market, by brands, 2023
Table Vietnam – population (millions) and forecast
Table Vietnam – consumer price index (CPI) and forecast
Table Vietnam – gross domestic product and forecast
Table Vietnam hair care products market: spend as a proportion of GDP (%)
Table Vietnam hair care products market: consumption per capita (population)

Product Type

Industry Statistics
Region

Asia Pacific
Published Date

2024
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