Philippines Hair Care Products Market 2024

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According to latest analysis, the hair care products in Philippines market was USD 1,367 million in 2023 and is expected to reach USD 1,994 million in 2029 and register a CAGR of 6.5% during the forecast period, 2024-2029. One prominent aspect is the heightened awareness of personal grooming and beauty among Filipino consumers. With the influence of social media and the prevalence of beauty influencers, there is a growing emphasis on maintaining healthy and attractive hair. This trend is particularly strong among the younger population and urban dwellers, who are eager to try a range of products from basic shampoos and conditioners to more specialized treatments for hair fall, damage repair, and scalp health.

Economic improvements and rising disposable incomes have significantly impacted consumer behavior in the Philippines. As financial conditions improve, more Filipinos are willing to invest in higher-quality hair care products. This shift towards premium and international brands reflects a desire for products that promise better results and align with global beauty standards. The expanding middle class is a key player in this market evolution, seeking out products that offer advanced benefits and innovative formulations.

This report provides a thorough assessment of the Philippines hair care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, pricing, packaging material, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the hair care products industry.

The hair care products market in Philippines is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The Philippines hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. On the basis of product, the hair care products market in Philippines has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in Philippines has been segmented into mass, and premium. Based on packaging material, the hair care products market in Philippines is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in Philippines has been segmented into convenience stores, supermarkets and hypermarkets, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Philippines hair care products market is highly competitive. The hair care products market is dominated by key players, which are Unilever PLC, The Procter & Gamble Company (P&G), Colgate-Palmolive Company, L’Oreal S.A., Shawill Corporation, Wipro Limited, Gandang Kalikasan Inc., Mandom Corporation, Pascual Total Health Group, Kenvue Inc., Genson Distribution Inc., Henkel AG & Co. KGaA, VBP Group, Revlon Inc., Hoyu Co. Ltd., Suyen Corporation.

This report provides a comprehensive analysis of the key players in the Philippines hair care products market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Philippines hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPhilippines hair care products market – product analysis
Philippines hair care products market – pricing analysis
Philippines hair care products market – packaging material analysis
Philippines hair care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Colgate-Palmolive Company
– L’Oreal S.A.
– Shawill Corporation
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Philippines hair care products market 2019-2029
Chart Philippines hair care products market, net growth, 2019-2029
Chart Philippines hair care products market, growth rates, 2019-2029
Table Philippines hair care products market by product, 2019-2029
Chart Philippines hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Philippines hair care products market by product, 2019-2029
Table Philippines hair care products market by pricing, 2019-2029
Chart Philippines hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Philippines hair care products market by pricing, 2019-2029
Table Philippines hair care products market by packaging material, 2019-2029
Chart Philippines hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Philippines hair care products market by packaging material, 2019-2029
Table Philippines hair care products market by distribution channel, 2019-2029
Chart Philippines hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Philippines hair care products market by distribution channel, 2019-2029
Table Philippines hair care products market share (%), by companies, 2019-2023
Chart Philippines hair care products market, by companies, 2023
Table Philippines hair care products market share (%), by brands, 2019-2023
Chart Philippines hair care products market, by brands, 2023
Table Philippines – population (millions) and forecast
Table Philippines – consumer price index (CPI) and forecast
Table Philippines – gross domestic product and forecast
Table Philippines hair care products market: spend as a proportion of GDP (%)
Table Philippines hair care products market: consumption per capita (population)

Product Type

Industry Statistics
Region

Asia Pacific
Published Date

2024
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