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The hair care products in North America market is expected to increase by USD 5.6 billion, at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2029, according to the latest edition of the Hair Care Products Market in North America Report. As consumers in North America become more image-conscious, there is a rising demand for high-quality, innovative hair care products that cater to diverse needs and preferences. The prevalence of hair-related issues, such as hair loss, thinning, and scalp conditions, is another crucial factor driving market growth. A combination of genetic predispositions, lifestyle stressors, and environmental factors contributes to these concerns, prompting consumers to seek effective treatments. This has led to a surge in demand for products like hair growth serums, thickening shampoos, and therapeutic scalp treatments, which are tailored to address specific hair and scalp health issues.
Technological advancements in product formulation are revolutionizing the hair care industry. Innovations in ingredients and production processes are resulting in more effective and safer hair care solutions. In particular, the growing consumer preference for natural and organic products is driving the development of formulations free from harmful chemicals, aligning with broader health and wellness trends. Brands that emphasize sustainability and transparency in their ingredient sourcing and production practices are gaining significant traction.
The influence of digital media and social platforms plays a pivotal role in shaping consumer behavior and preferences in North America. Beauty influencers, social media personalities, and online communities exert considerable influence over purchasing decisions, driving awareness and adoption of new hair care products and trends. This digital landscape is particularly effective in promoting niche and premium products, as consumers increasingly seek personalized recommendations and trusted endorsements.
This report provides a thorough assessment of the North America hair care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, pricing, packaging material, distribution channel, and country. Through this detailed assessment, the report helps uncover the growth potential of the hair care products industry.
The hair care products market in North America is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Country: USA, Canada
The North America hair care products market is segmented on the basis of product, pricing, packaging material, distribution channel, and country. On the basis of product, the hair care products market in North America has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. By pricing, the hair care products market in North America has been segmented into mass, and premium. Based on packaging material, the hair care products market in North America is categorized into flexible packaging, glass, metal, rigid plastics, and others. On the basis of distribution channel, the hair care products market in North America has been segmented into convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. In terms of geographical distribution, the hair care products market in North America has been divided into USA, and Canada.
The North America hair care products market is highly competitive. As of 2023, the major players in the North America hair care products market were L’Oreal S.A., Unilever PLC, The Procter & Gamble Company (P&G), John Paul Mitchell Systems Inc., Wella AG, Kenvue Inc., The Estee Lauder Companies Inc., Revlon Inc., Henkel AG & Co. KGaA, Combe Incorporated, Kao Corporation, Olaplex S.A., High Ridge Brands Co., Monat Global Corporation, Maesa LLC, Coty Inc., Sally Beauty Holdings Inc., It’s a 10 Inc., L’Occitane International S.A., Li & Fung Limited, Lush Retail Ltd., Sanofi S.A.
This report provides a comprehensive analysis of the key players in the North America hair care products market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Obtain precise statistical data and forecasts for the North America hair care products market.
Gain deep insights into the dynamics of the North America hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewNorth America hair care products market – product analysis
North America hair care products market – pricing analysis
North America hair care products market – packaging material analysis
North America hair care products market – distribution channel analysis
North America hair care products market – country analysis
Key players and market share
– L’Oreal S.A.
– Unilever PLC
– The Procter & Gamble Company (P&G)
– John Paul Mitchell Systems, Inc.
– Wella AG
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table North America hair care products market 2019-2029
Chart North America hair care products market, net growth, 2019-2029
Chart North America hair care products market, growth rates, 2019-2029
Table North America hair care products market by product, 2019-2029
Chart North America hair care products market by product, CAGR historic and forecast, 2019-2029
Chart North America hair care products market by product, 2019-2029
Table North America hair care products market by pricing, 2019-2029
Chart North America hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart North America hair care products market by pricing, 2019-2029
Table North America hair care products market by packaging material, 2019-2029
Chart North America hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart North America hair care products market by packaging material, 2019-2029
Table North America hair care products market by distribution channel, 2019-2029
Chart North America hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart North America hair care products market by distribution channel, 2019-2029
Table North America hair care products market by country, 2019-2029
Chart North America hair care products market by country, CAGR historic and forecast, 2019-2029
Chart North America hair care products market by country, 2019-2029
Table North America hair care products market share (%), by companies, 2019-2023
Chart North America hair care products market, by companies, 2023
Table North America hair care products market share (%), by brands, 2019-2023
Chart North America hair care products market, by brands, 2023
Table North America – population (millions) and forecast
Table North America – consumer price index (CPI) and forecast
Table North America – gross domestic product and forecast
Table North America hair care products market: spend as a proportion of GDP (%)
Table North America hair care products market: consumption per capita (population)
Product Type | Industry Statistics |
---|---|
Region | North America |
Published Date | 2024 |
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