Morocco Hair Care Products Market 2024

$350.00

Description

According to the latest estimates, the hair care products market in Morocco is set to achieve an incremental growth of USD 110.2 million, accelerating at a CAGR of almost 7.5% during the forecast period 2024-2029. One significant driver is the rising awareness and importance of personal grooming and hygiene among Morocco consumers. As beauty and personal care become more integral to daily routines, there is an increasing demand for a wide range of hair care products, from basic shampoos and conditioners to specialized treatments for hair loss, scalp health, and hair repair. This trend is particularly strong among the younger population and urban dwellers, who are more exposed to global beauty standards and trends.

Economic growth and increasing disposable incomes also play a crucial role in the market’s expansion. As economy continues to develop, more consumers have the financial means to invest in higher-quality and premium hair care products. This economic uplift facilitates a shift from basic, mass-market products to more specialized and effective solutions, catering to specific hair care needs and preferences.

Additionally, the influence of cultural factors and traditional beauty practices significantly shapes the market. Morocco has a rich heritage of using natural remedies and ingredients for beauty care, which continues to influence consumer preferences. There is a strong demand for hair care products that incorporate natural and organic ingredients, reflecting a blend of traditional knowledge and modern beauty standards. This cultural inclination drives brands to innovate and offer products that align with these values, enhancing their appeal to Morocco consumers.

The report delivers an in-depth analysis of the Morocco hair care products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, packaging material, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the hair care products market.

Market Segmentation

The following outlines the segmentation of the hair care products market in Morocco:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others

The Morocco hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. By product, the hair care products market in Morocco has been segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Based upon pricing, the hair care products market in Morocco is categorized into mass, and premium. On the basis of packaging material, the hair care products market in Morocco has been segmented into flexible packaging, glass, metal, rigid plastics, and others. By distribution channel, the hair care products market in Morocco has been segmented into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.

Competitive Landscape

The Morocco hair care products market is highly competitive. Some of the leading companies operating in the market are L’Oreal S.A., The Procter & Gamble Company (P&G), Colgate-Palmolive Company, Unilever PLC, Olaplex S.A., Wella AG, Espace Cosmetic Sarl, Kenvue Inc., Landoll S.R.L., Sorali Cosmetic Produtos De Higiene Ltda, Oriflame Cosmetics S.A., Laprophan SA Laboratoires, Keune Haircosmetics B.V., Haleon plc, Laboratoires Biotal Cosmetics, Natura & Co, Yves Rocher sa, Revlon Inc., Henkel AG & Co. KGaA, Beiersdorf AG, Pierre Fabre S.A., Grupo Ac Marca SL, STADA Arzneimittel AG, Bayer AG, Dober S.L., Forever Living Products International Inc.

This report delivers an in-depth breakdown of key players within the Morocco hair care products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Morocco hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMorocco hair care products market – product analysis
Morocco hair care products market – pricing analysis
Morocco hair care products market – packaging material analysis
Morocco hair care products market – distribution channel analysis
Key players and market share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Colgate-Palmolive Company
– Unilever PLC
– Olaplex S.A.
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Morocco hair care products market 2019-2029
Chart Morocco hair care products market, net growth, 2019-2029
Chart Morocco hair care products market, growth rates, 2019-2029
Table Morocco hair care products market by product, 2019-2029
Chart Morocco hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Morocco hair care products market by product, 2019-2029
Table Morocco hair care products market by pricing, 2019-2029
Chart Morocco hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Morocco hair care products market by pricing, 2019-2029
Table Morocco hair care products market by packaging material, 2019-2029
Chart Morocco hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Morocco hair care products market by packaging material, 2019-2029
Table Morocco hair care products market by distribution channel, 2019-2029
Chart Morocco hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Morocco hair care products market by distribution channel, 2019-2029
Table Morocco hair care products market share (%), by companies, 2019-2023
Chart Morocco hair care products market, by companies, 2023
Table Morocco hair care products market share (%), by brands, 2019-2023
Chart Morocco hair care products market, by brands, 2023
Table Morocco – population (millions) and forecast
Table Morocco – consumer price index (CPI) and forecast
Table Morocco – gross domestic product and forecast
Table Morocco hair care products market: spend as a proportion of GDP (%)
Table Morocco hair care products market: consumption per capita (population)

Additional information

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024

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