Middle East and Africa Hair Care Products Market 2024

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According to the latest estimates, the hair care products market in Middle East and Africa is set to achieve an incremental growth of USD 10.4 billion, accelerating at a CAGR of almost 12.2% during the forecast period 2024-2029. The MEA region is experiencing a notable demographic shift, characterized by a young and growing population. Approximately 60% of the population is under the age of 25, which translates into a burgeoning consumer base with increasing purchasing power and a high propensity to adopt new trends. Urbanization is another critical factor, as more individuals move to cities, they gain better access to a wide range of hair care products, thereby fueling market demand.

Economic growth across several countries in the region, particularly in the Gulf Cooperation Council (GCC) states, is contributing to rising disposable incomes. This economic prosperity enables consumers to spend more on personal care products, including hair care. Moreover, the expansion of middle-class populations in countries such as Nigeria and Kenya is fostering a greater focus on grooming and personal appearance, driving demand for premium hair care products.

The report delivers an in-depth analysis of the Middle East and Africa hair care products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, pricing, packaging material, distribution channel, and country. By offering this detailed analysis, the report assists in uncovering the untapped potential of the hair care products market.

The following outlines the segmentation of the hair care products market in Middle East and Africa:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The Middle East and Africa hair care products market is segmented on the basis of product, pricing, packaging material, distribution channel, and country. Based on product, the hair care products market in Middle East and Africa is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Middle East and Africa has been segmented into mass, and premium. By packaging material, the hair care products market in Middle East and Africa has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Middle East and Africa is also categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. In terms of geographical distribution, the hair care products market in Middle East and Africa has been divided into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The Middle East and Africa hair care products market is highly competitive. Some of the leading companies operating in the market are The Procter & Gamble Company (P&G), L’Oreal S.A., Unilever PLC, Henkel AG & Co. KGaA, Dabur India Limited, Wella AG, Colgate-Palmolive Company, Amka Products (Pty) Ltd., Godrej Group, Sano-Bruno’s Enterprises Ltd., Marico Limited, Tiger Consumer Brands Ltd., Franemm Industries Limited, N.N. FEMS Industries Ltd., PZ Cussons Plc, Revlon Inc., Laboratoires VENUS SAPECO.

This report delivers an in-depth breakdown of key players within the Middle East and Africa hair care products market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa hair care products market.
Gain deep insights into the dynamics of the Middle East and Africa hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.

Table of Contents

TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMiddle East and Africa hair care products market – product analysis
Middle East and Africa hair care products market – pricing analysis
Middle East and Africa hair care products market – packaging material analysis
Middle East and Africa hair care products market – distribution channel analysis
Middle East and Africa hair care products market – country analysis
Key players and market share
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– Unilever PLC
– Henkel AG & Co. KGaA
– Dabur India Limited
…
Macroeconomic data and forecast
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa hair care products market 2019-2029
Chart Middle East and Africa hair care products market, net growth, 2019-2029
Chart Middle East and Africa hair care products market, growth rates, 2019-2029
Table Middle East and Africa hair care products market by product, 2019-2029
Chart Middle East and Africa hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa hair care products market by product, 2019-2029
Table Middle East and Africa hair care products market by pricing, 2019-2029
Chart Middle East and Africa hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa hair care products market by pricing, 2019-2029
Table Middle East and Africa hair care products market by packaging material, 2019-2029
Chart Middle East and Africa hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa hair care products market by packaging material, 2019-2029
Table Middle East and Africa hair care products market by distribution channel, 2019-2029
Chart Middle East and Africa hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa hair care products market by distribution channel, 2019-2029
Table Middle East and Africa hair care products market by country, 2019-2029
Chart Middle East and Africa hair care products market by country, CAGR historic and forecast, 2019-2029
Chart Middle East and Africa hair care products market by country, 2019-2029
Table Middle East and Africa hair care products market share (%), by companies, 2019-2023
Chart Middle East and Africa hair care products market, by companies, 2023
Table Middle East and Africa hair care products market share (%), by brands, 2019-2023
Chart Middle East and Africa hair care products market, by brands, 2023
Table Middle East and Africa – population (millions) and forecast
Table Middle East and Africa – consumer price index (CPI) and forecast
Table Middle East and Africa – gross domestic product and forecast
Table Middle East and Africa hair care products market: spend as a proportion of GDP (%)
Table Middle East and Africa hair care products market: consumption per capita (population)

Product Type

Industry Statistics
Region

Middle East and Africa
Published Date

2024
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